Advertising solutions
Tell your brand’s story the TikTok way
Powered by creativity
As the leading destination for short-form video entertainment, we know what it takes to make an impression fast. It’s a love of creativity that connects our millions-strong community. That’s why our business solutions are set up to help you slot naturally into their world. Instead of your brand story being skipped over or ignored, it can be celebrated as part of the TikTok experience.
In-Feed Ads
Reach users in their personalised ‘For You’ feeds where this video format fits seamlessly alongside user-generated content.
5-60 second, full-screen vertical video with sound-on
Optimise for traffic and conversion objectives; app installs and in-app events
Precise targeting options including interest, event-based behaviours, custom and lookalike audiences
Range of billing options, CPM, CPC, CPV and oCPC
Lancaster University
Students generated sign-ups for Lancaster University's Open Day by creating TikToks and running In-Feed Ads with awareness and traffic objectives.
Lancaster University
Students generated sign-ups for Lancaster University's Open Day by creating TikToks and running In-Feed Ads with awareness and traffic objectives.
TopView
Capture the attention of every TikTok user the moment they open the app with a full-screen takeover. TopView videos guarantee millions of views in a 24-hour period, producing incredible brand awareness and engagement results.
5-60 second full-screen vertical video with sound-on
One-day takeover with 100% share of voice
Premium, brand-safe placement
Fully clickable format that supports internal and external landing page conversions
Encourages likes, comments, shares and follows
Balenciaga
A luxury fashion brand leading the way, using TikTok to drive awareness and reach new audiences.
Balenciaga
A luxury fashion brand leading the way, using TikTok to drive awareness and reach new audiences.
TopView Lite
Like TopView, this format is the first thing users see upon opening the app. Instantly deliver your message with our only sound-off product to achieve immediate impact in 5 seconds.
3 second image or 3-5 second sound-off, full-screen vertical video
One-day takeover with 100% share of voice
Fully clickable format that supports internal and external landing page conversions
Encourages likes, comments, shares and follows
Too Faced
Driving awareness and sales for ‘Lip Injection Extreme’ lip gloss among Gen Z women in the UK.
Too Faced
Driving awareness and sales for ‘Lip Injection Extreme’ lip gloss among Gen Z women in the UK.
Branded Hashtag Challenge
Ready to start a viral movement? Choose our most talked about format and watch as our creative community responds to your challenge by making and sharing videos of their own.
Six-day, single or multi-market campaign
Amplify with Creators, a Branded Effect and bespoke music
Driven to by UGC, a One-Day-Max In-Feed Ad and a TopView Lite included within the bundle
Multiple in-app entry routes; Discover Page Banner, campaign hashtag, Music Page Recommendation
Pringles
Generating explosive engagement and brand awareness with millions of TikTok users in Germany, Italy and France.
Pringles
Generating explosive engagement and brand awareness with millions of TikTok users in Germany, Italy and France.
Branded Hashtag Challenge PLUS
All the exposure of a Branded Hashtag Challenge PLUS a seamless shoppable experience. Drive sales for your brand without leaving TikTok.
Encourage users to shop your campaign through an Explore tab on your hashtag landing page
Display store locations, product carousels and engage audiences with an instant survey
Driven to by UGC, a One-Day-Max In-Feed Ad and a TopView Lite included within the bundle
Multiple in-app entry routes; Discover Page Banner, campaign hashtag, Music Page Recommendation
Converse
Bringing together creatives and shining a light on local talent, online and offline through a truly integrated initiative.
Converse
Bringing together creatives and shining a light on local talent, online and offline through a truly integrated initiative.
Branded Effects
Generate brand awareness and engagement on a global scale with creative Branded Effects that seamlessly weave your brand into our users’ most memorable moments.
Bespoke and branded 2D, 3D and AR effects
Unique gestures that let users trigger and control the effects
Additional engagement features such as CTAs and QR codes
Sports Direct x Puma
Driving sales for the UK’s largest sports retailer by promoting the latest drop of Puma football products.
Sports Direct x Puma
Driving sales for the UK’s largest sports retailer by promoting the latest drop of Puma football products.
Creator Marketplace
Seek out top TikTok talent in our Creator Marketplace, where brands can discover and get in touch with more than 12,500 stand-out users directly to help kick-start your campaigns
Connect with TikTok’s most talented Creators, whitelisted by the TikTok team
Use data to guide decisions on who will best represent your brand
Work with the Analytics Tool to track and evaluate campaigns
Business Privilege
When brands reach a certain level of spend, they are given Business Privilege. This means their account will be verified with a certified blue V Badge. Business Privilege also allows brands to bring together their branded content while customising their page with a purchase link and pin-to-top videos. Additionally, brands with Business Privilege can analyse their follower distribution and keep track of content performance on a data-management platform.
How to work with TikTok
Let’s talk
TikTok for Business has solutions to meet all your marketing objectives and maximise your brand’s impact in countless different ways. Get in touch to discuss what would work best for your brand, and together we’ll make it happen.
Develop your campaign
Whether you engage with us through an agency or direct, a dedicated TikTok team will ensure your brand benefits from all the creative might our platform has to offer.
Measure success
Once live, we ensure you’re able to monitor and track your campaign’s performance in great detail. TikTok offers a number of different metrics which allow you to understand every aspect of your campaign’s impact and reach.
