Business solutions

Tell your brand’s story the TikTok way

Powered by creativity

As the leading destination for short-form video entertainment, we know what it takes to make an impression fast. It’s a love of creativity that connects our millions-strong community. That’s why our business solutions are set up to help you slot naturally into their world. Instead of your brand story being skipped over or ignored, it can be celebrated as part of the TikTok experience.

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In-Feed Ads

Reach users in their personalised ‘For You’ feeds where this video format fits seamlessly alongside user-generated content.

  • 5-60 second, full-screen vertical video with sound-on

  • Optimise for traffic and conversion objectives; app installs and in-app events

  • Precise targeting options including interest, event-based behaviours, custom and lookalike audiences

  • Range of billing options, CPM, CPC, CPV and oCPC

Be inspired

YUBO

Driving app downloads of the Yubo friendship app through TikTok’s auction platform TikTok Ads Manager.

Be inspired

YUBO

Driving app downloads of the Yubo friendship app through TikTok’s auction platform TikTok Ads Manager.

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TopView

Capture the attention of every TikTok user the moment they open the app with a full-screen takeover. TopView videos guarantee millions of views in a 24-hour period, producing incredible brand awareness and engagement results.

  • 5-60 second full-screen vertical video with sound-on

  • One-day takeover with 100% share of voice

  • Premium, brand-safe placement

  • Fully clickable format that supports internal and external landing page conversions

  • Encourages likes, comments, shares and follows

Be inspired

Balenciaga

A luxury fashion brand leading the way, using TikTok to drive awareness and reach new audiences.

Be inspired

Balenciaga

A luxury fashion brand leading the way, using TikTok to drive awareness and reach new audiences.

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TopView Lite

Like TopView, this format is the first thing users see upon opening the app. Instantly deliver your message with our only sound-off product to achieve immediate impact in 5 seconds.

  • 3 second image or 3-5 second sound-off, full-screen vertical video

  • One-day takeover with 100% share of voice

  • Fully clickable format that supports internal and external landing page conversions

  • Encourages likes, comments, shares and follows

Be inspired

Too Faced

Driving awareness and sales for ‘Lip Injection Extreme’ lip gloss among Gen Z women in the UK.

Be inspired

Too Faced

Driving awareness and sales for ‘Lip Injection Extreme’ lip gloss among Gen Z women in the UK.

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Branded Hashtag Challenge

Ready to start a viral movement? Choose our most talked about format and watch as our creative community responds to your challenge by making and sharing videos of their own.

  • Six-day, single or multi-market campaign

  • Amplify with Creators, a Branded Effect and bespoke music

  • Driven to by UGC, a One-Day-Max In-Feed Ad and a TopView Lite included within the bundle

  • Multiple in-app entry routes; Discover Page Banner, campaign hashtag, Music Page Recommendation

Be inspired

congstar

Driving awareness and preference among Gen Z and Millennials in Germany while growing the brand’s profile on TikTok.

Be inspired

congstar

Driving awareness and preference among Gen Z and Millennials in Germany while growing the brand’s profile on TikTok.

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Branded Hashtag Challenge PLUS

All the exposure of a Branded Hashtag Challenge plus a seamless shoppable experience. Drive sales for your brand without leaving TikTok.

  • Encourage users to shop your campaign through an Explore tab on your hashtag landing page

  • Display store locations, product carousels and engage audiences with an instant survey

  • Driven to by UGC, a One-Day-Max In-Feed Ad and a TopView Lite included within the bundle

  • Multiple in-app entry routes; Discover Page Banner, campaign hashtag, Music Page Recommendation

Be inspired

Mercedes-Benz

Connecting a luxury auto manufacturer to new audiences in the UK and Germany through expression and creativity.

Be inspired

Mercedes-Benz

Connecting a luxury auto manufacturer to new audiences in the UK and Germany through expression and creativity.

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Branded Effects

Generate brand awareness and engagement on a global scale with creative Branded Effects that seamlessly weave your brand into our users’ most memorable moments.

  • Bespoke and branded 2D, 3D and AR effects

  • Unique gestures that let users trigger and control the effects

  • Additional engagement features such as CTAs and QR codes

Be inspired

Sports Direct x Puma

Driving sales for the UK’s largest sports retailer by promoting the latest drop of Puma football products.

Be inspired

Sports Direct x Puma

Driving sales for the UK’s largest sports retailer by promoting the latest drop of Puma football products.

Creator Marketplace

Seek out top TikTok talent in our Creator Marketplace, where brands can discover and get in touch with more than 12,500 stand-out users directly to help kick-start your campaigns

  • Connect with TikTok’s most talented Creators, whitelisted by the TikTok team

  • Use data to guide decisions on who will best represent your brand

  • Work with the Analytics Tool to track and evaluate campaigns

Business Privilege

When brands reach a certain level of spend, they are given Business Privilege. This means their account will be verified with a certified blue V Badge. Business Privilege also allows brands to bring together their branded content while customising their page with a purchase link and pin-to-top videos. Additionally, brands with Business Privilege can analyse their follower distribution and keep track of content performance on a data-management platform.

How to work with TikTok

STEP 1

Let’s talk

TikTok for Business has solutions to meet all your marketing objectives and maximise your brand’s impact in countless different ways. Get in touch to discuss what would work best for your brand, and together we’ll make it happen.

STEP 2

Develop your campaign

Whether you engage with us through an agency or direct, a dedicated TikTok team will ensure your brand benefits from all the creative might our platform has to offer.

STEP 3

Measure success

Once live, we ensure you’re able to monitor and track your campaign’s performance in great detail. TikTok offers a number of different metrics which allow you to understand every aspect of your campaign’s impact and reach.

Ready to work with TikTok?

Speak to our partnerships team

Download TikTok