Advertising solutions
Tell your brand’s story the TikTok way
Powered by performance
As the leading destination for short-form video entertainment, we know what it takes to make an impression fast. It’s a love of creativity that connects our billion-strong community. That’s why our business solutions are set up to help you slot naturally into their world. Instead of your brand story being skipped over or ignored, it can be celebrated as part of the TikTok experience.
In-Feed Ads
Reach users in their personalised ‘For You’ feeds, where your video fits seamlessly alongside user-generated content.
5-60 second, full-screen vertical video with sound-on
Optimise for different objectives, from awareness to app installs, and everything in between
Utilise automated tools to target your audience and manage campaigns
Helpful links
How to set up an Ad Account
Costa
In-Feed One Day Max
Be the first ad users see on their For You Page with an In-Feed One Day Max, typically positioned after the first 3 organic TikToks.
Premium position as the first In-Feed Ad on users' For You Page
Drive users to destinations outside of TikTok, or to internal pages such as a Hashtag Challenge
Own the ad slot for 24 hours with guaranteed impressions
Mercedes-Benz
TopView
Capture the attention of every TikTok user as soon as they open the app, with millions of views guaranteed within a 24-hour period.
One-day takeover with 100% share of voice
Fully-clickable format that supports internal and external landing page conversions
Premium, brand-safe placement.
Balenciaga
Branded Hashtag Challenge
Start a viral movement with our most-popular ad solution. Watch as the TikTok community engages with your brand by responding to your challenge.
Pre-packaged with TopView to drive maximum reach
Six days of in-app promotion on our Discover page
Integrate a soundtrack into your campaign to add sonic identity
The Laughing Cow®
Branded Effects
From quizzes and games, to try-ons and make-up, bring your campaign to life with our augmented reality solutions.
Six days of in-app promotion on the trending effects panel
A branded and dedicated page to house all user generated content for two months
Choose from a selection of 45 pre-made gamified templates for plug-and-playability
Ma French Bank
Do it yourself
TikTok Ads Manager is designed to enable businesses of all sizes to get started on the platform. With a simple set-up process and familiar interface, you'll be able to get your brand in front of our one-billion strong audience in no time. And you can set up, run and manage your campaigns without leaving your Ads Manager dashboard.
Speak to our Partnerships Team
As well as In-Feed Ads, TikTok for Business has a host of solutions to meet all your marketing objectives and maximise your brand's impact. Whether you engage with us directly, or through an agency, a dedicated team will ensure your brand benefits from everything our platform has to offer. And once live, you can monitor and track your campaign's performance in great detail.
Creator Marketplace
Seek out top TikTok talent in our Creator Marketplace, where brands can discover and get in touch with more than 12,500 stand-out users directly to help kick-start your campaigns
Connect with TikTok’s most talented Creators, whitelisted by the TikTok team
Use data to guide decisions on who will best represent your brand
Work with the Analytics Tool to track and evaluate campaigns
Business Privilege
When brands reach a certain level of spend, they are given Business Privilege. This means their account will be verified with a certified blue V Badge. Business Privilege also allows brands to bring together their branded content while customising their page with a purchase link and pin-to-top videos. Additionally, brands with Business Privilege can analyse their follower distribution and keep track of content performance on a data-management platform.