TikTok for Small Businesses

Join hundreds of small businesses going viral, reaching engaged audiences and growing their sales on TikTok. And remember, don't make ads, make TikToks.

Why TikTok?

Reach new audiences: find your community in our European audience of 100 million TikTokers, and precisely target your audience by age, interests and more.

Track performance with the TikTok Pixel: add the TikTok Pixel to your website and track behaviour and conversions with a real-time dashboard. Simply retarget potential customers with custom and lookalike audiences.

Create videos quickly and easily: Create high quality videos in minutes with tools in our Creative Centre, you don't need to be an expert in video production.

Build your brand organically: Get discovered by new audiences at no cost. Post organic content and give your audience a chance to get to know your brand a little better.

Optimise for campaign goals: Whatever your marketing goal we've got you covered with a selection of objectives including traffic, reach, conversion and app installs.

Get started with Ads Manager today to simply create cost-efficient ads , quickly track their performance and optimise them to achieve the very best results.

Success Stories

See how small businesses around the world are growing their business using TikTok Ads Manager. 

Lancaster University

To promote their online open day, Lancaster University went to the platform where their audience hangs out most. By using In-Feed Ads, and on a tight budget, the university achieved 9 million engagements and over 90k clicks.

Omolola Jewellery

Ahead of Black Friday, this afro-centric jewellery brand looked to TikTok to promote their products. By identifying their audience and running In-Feed Auction Ads they achieved over 1.8m impressions and 17.5k+ clicks.


This popular Spanish supermarket chain raised awareness of their ready-meal range among young, digital natives. With 13 different creatives they reached over 3.5 million TikTokers with a 0.47% click-through rate.


Italy's first renewable energy company promoted their event using a 15-second video in an In-Feed Auction Ad. Their 'Read more' CTA, which gave TikTokers more information about the event, achieved over 24,000 clicks.


This makeup brand ran traffic and conversion ads that simply demonstrated the use of their products. This effortless creative earned 1.4 million impressions with a 0.94% click-through rate.


With a unique and catchy song that would resonate with the TikTok community, the Spanish ridesharing app achieved 11 million impressions. As a result, Cabify adopted an 'always on' approach, continuously managing ads through TikTok Ads Manager.


To create a buzz around their brand amongst people in Italy, this pet accessory company ran targeted, scalable and cost-efficient In-Feed Ads. Across four videos, they achieved an impressive 7 million impressions and 35k+ clicks.

My Jolie Candle

This wellbeing brand ran a suite of creative ads to drive sales of their gift candles in the run up to Mother's Day. By using TikTok pixel to retarget their potential customers, they achieved 200k clicks and 1,800 conversions.

Barò Cosmetics

To raise awareness of their exciting product range, Barò Cosmetics ran several native In-Feed Ads. The simple creative saw a lead generation uplift of 27% with over 8 million impressions, and more than 48k clicks.

Get started with TikTok Ads Manager

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