TikTok Ads Manager
People come to TikTok to discover new products and be inspired to purchase them. Whether you're selling dog collars, candles, clothing, art, hosting virtual cookery lessons or mindfulness coaching, there's an audience for you on TikTok.
TikTok Ads Manager is designed to enable businesses of all sizes to get started on the platform. It's really easy, but if you need more help, check out the resources below and join more brands like yours on TikTok.
Success Stories
See how small businesses around the world are growing their business using TikTok Ads Manager.
DIA
Raising mass brand awareness for a supermarket chain’s ready meal offering in Spain.
Sorgenia
Promoting Italian green energy supplier Sorgenia’s live event to young people across the country.
Browly
Increasing website traffic and conversions for a German beauty company using TikTok Ads Manager.
Cabify
Positioning leading Spanish ridesharing app as the most adaptable, safe, and competitive option on the market.
University of Roehampton
Raising awareness for the University of Roehampton with prospective undergraduates during the UCAS Clearing process.
MyFamily
Helping an Italian pet accessory company reach a new audience and spread awareness around their premium products.
Lancaster University
Students generated sign-ups for Lancaster University's Open Day by creating TikToks and running In-Feed Ads with awareness and traffic objectives.
My Jolie Candle
The brand attracted 1,800 customers to gift candles in the run up to Mother's Day, and drove conversions with TikTok pixel retargeting.
Barò Cosmetics
Italian skincare brand Barò Cosmetics drove 10,000 new leads and 1,000 sales by running In-Feed Ads in Italy.
New to Ads Manager? Here's how to get started
It only takes a few minutes to create and share your ads in the TikTok Feed, here is some guidance to get you started.
How to create an account on TikTok Ads Manager
Our powerful self-service advertising platform makes it easy for everyone to create and manage their own TikTok campaigns.
Set up and optimise campaigns in Ads Manager
Ready to get started? Follow our step-by-step guide to creating a TikTok campaign, setting your advertising objectives and budget.
Set up an Ad Group in TikTok Ads Manager
Our ad group guide shows you exactly how to define your target audience, budget, schedule, bidding method and delivery type.
How to measure the success of an In-Feed Ad campaign
Learn how to track the performance of all your campaigns with detailed results in real-time.
Install TikTok Pixel
The TikTok Pixel is a powerful measurement tool that tracks your TikTok ads' impact on your website. This clever bit of code enables you to monitor...
All set up? Time to get creative
Start by creating TikToks, they are full screen, vertical, and auto play with sound on - and capture a user's undivided attention. Make a TikTok, not an advert.
The 4 ingredients of a viral video: how trends form on TikTok
With the latest music, must-try challenges and a highly engaged creative audience, TikTok has quickly become a catalyst for viral success.
Go Full TikTok with these 4 Epic Editing Tools
TikTok Ads Manager is a powerful self-service advertising platform that makes it easy for SMBs to create and manage their own campaigns. With a sim...
How to use TikTok’s Voiceover and Voice Effects tools
TikTok is a place for storytelling; a place where people push the boundaries of creativity to produce imaginative, compelling content every day. To...
8 editing tools that make creating brilliant TikTok videos easy
Looking at the great content on TikTok, it might seem like you need specialist video editing skills to create it. But with our suite of in-app crea...
Create your ads with tools from our Creative Centre
We’ve ensured it’s easy for businesses to start activating at scale on the platform regardless of budget or creative expertise, access free creative tools and ad inspiration via our Creative Centre.
Smart Video Soundtrack
Use our smart editing technology to perfectly sync your video with music from our library of over 900 commercially licensed tracks.
Smart Video
Let our smart technology piece together your clips, images, text and effects.
Creative inspiration
Learn the creative tactics that brands from around the world are using to create engaging TikTok video ads.
Video Template
Add your assets to one of our pre-made templates to create immersive mobile video ad.
TikTok For Business Resources
TikTok Marketing Partners
Find a marketing partner who can take your advertising on TikTok to the next level.
The Creator Marketplace
Partner with a TikTok creator to make something amazing for your brand.
TikTok Business Help Center
Answers your questions about TikTok Ads Manager.
Business Learning Center
Watch our E-Learning video series and master the basics of advertising on TikTok.
