Why TikTok is the platform for your small business
TikTok for Business on YouTube
The official TikTok For Business Europe YouTube channel where you can explore helpful videos on getting set-up with TikTok Ads Manager or learn how to to get your business ahead of the game with TikTok and Shopify.
#SmallBusinessCheck: Why TikTok is the platform for your small business
We're here to help you get started on TikTok. We've got tips for your organic content, insights about TikTokers' purchasing behaviour, and ad strat...
TikTok and Shopify launch European partnership
TikTok and Shopify are partnering in France, Germany, Italy, Spain and the UK to help European Shopify merchants create and run ad campaigns direct...
TikTok Ads Manager User Playbook
In this playbook, we outline everything you need to know about getting set up and running ads for your business on TikTok Ads Manager. From targeti...
Success Stories
See how small businesses around the world are growing their business using TikTok Ads Manager.
Oatsome
Oatsome ran In-Feed Auction Ads and tracked the progress of their campaign using the brand new TikTok integration with Shopify. Of all the customers acquired, an impressive 93.8% bought from Oatsome for the first time.
SNOCKS
Using the brand new TikTok integration with Shopify, SNOCKS' In-Feed Auction Ads led to 150 brand new conversions with an impressive Cost-Per-Order of 11€.
Lancaster University
To promote their online open day, Lancaster University went to the platform where their audience hangs out most. By using In-Feed Ads, and on a tight budget, the university achieved 9 million engagements and over 90k clicks.
Omolola Jewellery
Ahead of Black Friday, this afro-centric jewellery brand looked to TikTok to promote their products. By identifying their audience and running In-Feed Auction Ads they achieved over 1.8m impressions and 17.5k+ clicks.
Sorgenia
Italy's first renewable energy company promoted their event using a 15-second video in an In-Feed Auction Ad. Their 'Read more' CTA, which gave TikTokers more information about the event, achieved over 24,000 clicks.
Browly
This makeup brand ran traffic and conversion ads that simply demonstrated the use of their products. This effortless creative earned 1.4 million impressions with a 0.94% click-through rate.
Cabify
With a unique and catchy song that would resonate with the TikTok community, the Spanish ridesharing app achieved 11 million impressions. As a result, Cabify adopted an 'always on' approach, continuously managing ads through TikTok Ads Manager.
MyFamily
To create a buzz around their brand amongst people in Italy, this pet accessory company ran targeted, scalable and cost-efficient In-Feed Ads. Across four videos, they achieved an impressive 7 million impressions and 35k+ clicks.
Barò Cosmetics
To raise awareness of their exciting product range, Barò Cosmetics ran several native In-Feed Ads. The simple creative saw a lead generation uplift of 27% with over 8 million impressions, and more than 48k clicks.
New to Ads Manager? Here's how to get started
It only takes a few minutes to create and share your ads in the TikTok Feed, here is some guidance to get you started.
How to create an account on TikTok Ads Manager
Our powerful self-service advertising platform makes it easy for everyone to create and manage their own TikTok campaigns.
Set up and optimise campaigns in Ads Manager
Ready to get started? Follow our step-by-step guide to creating a TikTok campaign, setting your advertising objectives and budget.
Set up an Ad Group in TikTok Ads Manager
Our ad group guide shows you exactly how to define your target audience, budget, schedule, bidding method and delivery type.
How to measure the success of an In-Feed Ad campaign
Learn how to track the performance of all your campaigns with detailed results in real-time.
Install TikTok Pixel
The TikTok Pixel is a powerful measurement tool that tracks your TikTok ads' impact on your website. This clever bit of code enables you to monitor...
All set up? Time to get creative
Start by creating TikToks, they are full screen, vertical, and auto play with sound on - and capture a user's undivided attention. Make a TikTok, not an advert.
The 4 ingredients of a viral video: how trends form on TikTok
With the latest music, must-try challenges and a highly engaged creative audience, TikTok has quickly become a catalyst for viral success.
Go Full TikTok with these 4 Epic Editing Tools
TikTok Ads Manager is a powerful self-service advertising platform that makes it easy for SMBs to create and manage their own campaigns. With a sim...
How to use TikTok’s Voiceover and Voice Effects tools
TikTok is a place for storytelling; a place where people push the boundaries of creativity to produce imaginative, compelling content every day. To...
8 editing tools that make creating brilliant TikTok videos easy
Looking at the great content on TikTok, it might seem like you need specialist video editing skills to create it. But with our suite of in-app crea...
Create your ads with tools from our Creative Centre
We’ve ensured it’s easy for businesses to start activating at scale on the platform regardless of budget or creative expertise, access free creative tools and ad inspiration via our Creative Centre.
Creative inspiration
Discover the best performing auction ads on TikTok.
Smart Video Soundtrack
Use our smart editing technology to perfectly sync your video with music from our library of over 900 commercially licensed tracks.
Smart Video
Let our smart technology piece together your clips, images, text and effects.
Video Template
Add your assets to one of our pre-made templates to create immersive mobile video ad.
TikTok For Business Resources
The Creator Marketplace
Partner with a TikTok creator to make something amazing for your brand.
TikTok Marketing Partners
Find a marketing partner who can take your advertising on TikTok to the next level.
TikTok Business Help Center
Answers your questions about TikTok Ads Manager.
Business Learning Center
Watch our E-Learning video series and master the basics of advertising on TikTok.
