Why TikTok?
Reach new audiences: find your community in our European audience of 100 million TikTokers, and precisely target your audience by age, interests and more.
Track performance with the TikTok Pixel: add the TikTok Pixel to your website and track behaviour and conversions with a real-time dashboard. Simply retarget potential customers with custom and lookalike audiences.
Create videos quickly and easily: Create high quality videos in minutes with tools in our Creative Centre, you don't need to be an expert in video production.
Build your brand organically: Get discovered by new audiences at no cost. Post organic content and give your audience a chance to get to know your brand a little better.
Optimise for campaign goals: Whatever your marketing goal we've got you covered with a selection of objectives including traffic, reach, conversion and app installs.
Get started with Ads Manager today to simply create cost-efficient ads , quickly track their performance and optimise them to achieve the very best results.
Success Stories
See how small businesses around the world are growing their business using TikTok Ads Manager.
Lancaster University
To promote their online open day, Lancaster University went to the platform where their audience hangs out most. By using In-Feed Ads, and on a tight budget, the university achieved 9 million engagements and over 90k clicks.
Omolola Jewellery
Ahead of Black Friday, this afro-centric jewellery brand looked to TikTok to promote their products. By identifying their audience and running In-Feed Auction Ads they achieved over 1.8m impressions and 17.5k+ clicks.
DIA
This popular Spanish supermarket chain raised awareness of their ready-meal range among young, digital natives. With 13 different creatives they reached over 3.5 million TikTokers with a 0.47% click-through rate.
Sorgenia
Italy's first renewable energy company promoted their event using a 15-second video in an In-Feed Auction Ad. Their 'Read more' CTA, which gave TikTokers more information about the event, achieved over 24,000 clicks.
Browly
This makeup brand ran traffic and conversion ads that simply demonstrated the use of their products. This effortless creative earned 1.4 million impressions with a 0.94% click-through rate.
Cabify
With a unique and catchy song that would resonate with the TikTok community, the Spanish ridesharing app achieved 11 million impressions. As a result, Cabify adopted an 'always on' approach, continuously managing ads through TikTok Ads Manager.
MyFamily
To create a buzz around their brand amongst people in Italy, this pet accessory company ran targeted, scalable and cost-efficient In-Feed Ads. Across four videos, they achieved an impressive 7 million impressions and 35k+ clicks.
My Jolie Candle
This wellbeing brand ran a suite of creative ads to drive sales of their gift candles in the run up to Mother's Day. By using TikTok pixel to retarget their potential customers, they achieved 200k clicks and 1,800 conversions.
Barò Cosmetics
To raise awareness of their exciting product range, Barò Cosmetics ran several native In-Feed Ads. The simple creative saw a lead generation uplift of 27% with over 8 million impressions, and more than 48k clicks.
New to Ads Manager? Here's how to get started
It only takes a few minutes to create and share your ads in the TikTok Feed, here is some guidance to get you started.
How to create an account on TikTok Ads Manager
Our powerful self-service advertising platform makes it easy for everyone to create and manage their own TikTok campaigns.
Set up and optimise campaigns in Ads Manager
Ready to get started? Follow our step-by-step guide to creating a TikTok campaign, setting your advertising objectives and budget.
Set up an Ad Group in TikTok Ads Manager
Our ad group guide shows you exactly how to define your target audience, budget, schedule, bidding method and delivery type.
How to measure the success of an In-Feed Ad campaign
Learn how to track the performance of all your campaigns with detailed results in real-time.
Install TikTok Pixel
The TikTok Pixel is a powerful measurement tool that tracks your TikTok ads' impact on your website. This clever bit of code enables you to monitor...
All set up? Time to get creative
Start by creating TikToks, they are full screen, vertical, and auto play with sound on - and capture a user's undivided attention. Make a TikTok, not an advert.
The 4 ingredients of a viral video: how trends form on TikTok
With the latest music, must-try challenges and a highly engaged creative audience, TikTok has quickly become a catalyst for viral success.
Go Full TikTok with these 4 Epic Editing Tools
TikTok Ads Manager is a powerful self-service advertising platform that makes it easy for SMBs to create and manage their own campaigns. With a sim...
How to use TikTok’s Voiceover and Voice Effects tools
TikTok is a place for storytelling; a place where people push the boundaries of creativity to produce imaginative, compelling content every day. To...
8 editing tools that make creating brilliant TikTok videos easy
Looking at the great content on TikTok, it might seem like you need specialist video editing skills to create it. But with our suite of in-app crea...
Create your ads with tools from our Creative Centre
We’ve ensured it’s easy for businesses to start activating at scale on the platform regardless of budget or creative expertise, access free creative tools and ad inspiration via our Creative Centre.
Smart Video Soundtrack
Use our smart editing technology to perfectly sync your video with music from our library of over 900 commercially licensed tracks.
Smart Video
Let our smart technology piece together your clips, images, text and effects.
Creative inspiration
Learn the creative tactics that brands from around the world are using to create engaging TikTok video ads.
Video Template
Add your assets to one of our pre-made templates to create immersive mobile video ad.
TikTok For Business Resources
The Creator Marketplace
Partner with a TikTok creator to make something amazing for your brand.
TikTok Marketing Partners
Find a marketing partner who can take your advertising on TikTok to the next level.
TikTok Business Help Center
Answers your questions about TikTok Ads Manager.
Business Learning Center
Watch our E-Learning video series and master the basics of advertising on TikTok.
