TikTok for Small Businesses
Join hundreds of small businesses going viral, reaching engaged audiences and growing their sales on TikTok. And remember, don't make ads, make TikToks.
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TikTok launches 'Official Guide to Marketing on TikTok' to support SMBs
Our Official Guide to Marketing on TikTok is filled with tools, strategies and inspiration to help your brand soar.
TikTok's European expansion continues: welcoming Ireland, Austria & Sweden!
We're excited to announce that we are extending our support for small businesses into Ireland, Sweden and Austria to help local SMBs discover and reach new audiences online.
Success Stories
See how small businesses around the world are growing their business using TikTok Ads Manager.
Only Curls
Only Curls - a small, UK-based haircare business ran some In-Feed Ads using TikTok Ads Manager and achieved over 13,000 clicks and 931 conversions, which resulted in a 10x ROI.
SNOCKS
Using the brand new TikTok integration with Shopify, SNOCKS' In-Feed Auction Ads led to 150 brand new conversions with an impressive Cost-Per-Order of 11€.
Omolola Jewellery
Omolola Jewellery ran some In-Feed Ads using TikTok Ads Manager and achieved over 1.8m impressions and 17.5k+ clicks.
New to Ads Manager? Here's how to get started
It only takes a few minutes to create and share your ads in the TikTok Feed, here is some guidance to get you started.
How to create an account on TikTok Ads Manager
Our powerful self-service advertising platform makes it easy for everyone to create and manage their own TikTok campaigns.
Set up an Ad Group in TikTok Ads Manager
Our ad group guide shows you exactly how to define your target audience, budget, schedule, bidding method and delivery type.
Set up and optimise campaigns in Ads Manager
Ready to get started? Follow our step-by-step guide to creating a TikTok campaign, setting your advertising objectives and budget.
How to measure the success of an In-Feed Ad campaign
Learn how to track the performance of all your campaigns with detailed results in real-time.
Install TikTok Pixel
The TikTok Pixel is a powerful measurement tool that tracks your TikTok ads' impact on your website. This clever bit of code enables you to monitor sales, user activity, and find the right audience for your ads.
Get started with TikTok Ads Manager
All set up? Time to get creative
Start by creating TikToks, they are full screen, vertical, and auto play with sound on - and capture a user's undivided attention. Make a TikTok, not an advert.
The 4 ingredients for viral video on TikTok
With the latest music, must-try challenges and a highly engaged creative audience, TikTok has quickly become a catalyst for viral success.
8 video editing tools to create brilliant TikToks
Looking at the great content on TikTok, it might seem like you need specialist video editing skills to create it. But with our suite of in-app creative tools you can quickly and easily make videos our audience will love.
How to: TikTok’s Voiceover and Voice Effects tools
TikTok is a place for storytelling; a place where people push the boundaries of creativity to produce imaginative, compelling content every day.
Go Full TikTok with these 4 Epic Editing Tools
TikTok Ads Manager is a powerful self-service advertising platform that makes it easy for SMBs to create and manage their own campaigns.
Creative Inspiration
Discover the best performing auction ads on TikTok
Smart Video Soundtrack
Use our smart editing technology to perfectly sync your video with music from our library of over 900 commercial licensed tracks
Smart Video
Let our smart technology piece together your clips, images, text and effects.
Video Template
Add your assets to one of our pre-made templates to create immersive mobile video ad.
TikTok For Business Resources
Creator Marketplace
Seek out top TikTok talent to collaborate on branded content guaranteed to resonate with our users.
TikTok Marketing Partners
We're excited to extend our capabilities for marketeers to express themselves creatively and connect with the TikTok Community with the TikTok For Business Marketing Partner Program
TikTok Business Help Centre
Answers your questions about TikTok Ads Manager.
TikTok Business Learning Centre
Designed for teams working directly with TikTok Ads Manager, these courses help you learn the skills to move your business forward and cover ad structure, audience targeting and optimisations.