How it works

Do more with TikTok ads

Welcome to the world of TikTok ads. They're fun to make and help you meet your goals and marketing objectives.

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Everything you need to succeed on TikTok

TikTok has the tools, resources, recommendations and metrics you need to reach your goals.

Grandma pilates
shopping guy
cooking guy
blue doors
queen
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Budget

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Duration

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Ads you love for the budget you have

Most TikTok ads work in an auction format, where you specify your bid and daily spend. We'll give you the tools and resources to succeed, and you'll never exceed the limits you set.

How pricing works

Custom Audience

Custom Audience

My custom segment

Behaviors

Skincare
User for 1 year
Eco-conscious
Beauty

Age

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Where any audience can be your audience

Reach the right people with our advanced targeting tools or create a custom audience that lets you find people who already know or have engaged with your business.

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Ad Formats Asset
glasses

Glasses

Casual Brand

$128

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Ad formats designed to hit your goals

There are multiple different kinds and styles of formats to choose from based on your preference and how you want to reach your audience.

Explore ad formats

Ad Creation Asset

Easy ad creation for maximum attraction

The TikTok for Business creative tools make it easy to design, edit and launch great video ads that will always reach their target audience.

Explore creative tools

2,344,211

Views from last 7 days

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Your results in real time

TikTok gets better with practice. We offer different measurement solutions designed to suit every business and to help you understand the full customer journey.

About ad performance measurement

Launch your first campaign ` in 3 easy steps

Check out our starter guide

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1. Take the quiz

Answer a few questions, and we'll create a personalised marketing plan for your business.
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2. Craft your content

Start with an easy-to-use template or import existing creatives to set up your ad.
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3. Run your campaign

In just a couple of steps, you'll be building your audience and growing sales on TikTok.

Your questions, answered

Business Help Centre

How do I pick the right objective?

Advertising objectives are goals that you want to set and meet so you can help grow your business and engage your audience. To find the right objective for your campaign, go to your TikTok Ads Manager account and select from three categories of objectives: Awareness, Consideration and Conversion.

How can I get started?

How do I make a successful ad?

How much does it cost to run TikTok ads?

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Ready to start growing your business with TikTok?

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