How to elevate your videos with TikTok’s Commercial Music Library
TikTok is a place where new dance moves, memes and musical trends are born, so it goes without saying that music is at the heart of our platform.
Many of our biggest viral hits are underpinned by a catchy hook, and the same is true for successful branded content. To save businesses the expense of royalties and licensing agreements, we created our own Commercial Music Library.
What is the Commercial Music Library?
The TikTok Commercial Music Library is a pool of over 7,000 pre-cleared, royalty-free tracks sourced from emerging artists and top-tier music houses. The library features tracks both with and without lyrics across every genre from rock, to hip-hop, to electronic, to folk music, and it’s growing every day.
Who is the Commercial Music Library for?
The Commercial Music Library is for any account that uses TikTok for marketing, advertising, sponsorships, endorsements or publicity, including official brand accounts, their promotional partners, NGOs and government organisations.
Currently, the Commercial Music Library is available for businesses in the following countries: USA, Japan, India, UK, France, Germany, Italy, Spain, Poland, Thailand, Vietnam, Indonesia, Malaysia, Singapore, Canada, Australia, Saudi Arabia, UAE, Kuwait, Qatar, Oman, Bahrain, Egypt, Turkey, Russia, Hong Kong, Taiwan, and South Korea.
Where, and how, can I use Commercial Music Library tracks?
Commercial Music Library tracks are available in the TikTok Sounds library for all users. When your account has been identified as a promotional or official brand account, you will only be able to use tracks from the Commercial Music Library. This is to avoid issues that arise from using copyrighted material for promotional purposes.
All tracks in the Commercial Music Library are licensed for worldwide, unlimited use within TikTok’s ecosystem, as well as sharing by TikTok users. That means you can’t use the track to create content for other platforms, and you’re not allowed to remix or modify the track in any way, but you’re allowed to repost your TikTok content on other platforms, and TikTok users are free to share your content wherever they choose.
Like all TikTok users, brands are free to use songs from the Commercial Music Library in all of their regular TikTok videos. For explicitly promotional posts and campaigns, however, you need to submit an application so that we can keep a record of how and where music is being used on the platform.
How do I use the Commercial Music Library for a promotional post?
You only need to apply to use a Commercial Music Library track when creating promotional content. To arrange a product purchase, please get in touch with our partnerships team.
As soon as you’ve placed your order, a member of the partnerships team will give you access to the Commercial Music Library so you can select a track. When using the library, you can filter by genre or a variety of tags, as well as search for specific keywords.
Once you’ve made your selection, send your request to your partnerships rep.
At this point, we will confirm whether the track you’ve requested meets your campaign’s requirements. We’ll also check if it’s currently being used for any other campaigns and process your application.
You can use your track as soon as your application has been approved. The track will be listed in the music library on the app, ready to be added to your video and shared.
Can I still use original sounds or license tracks from elsewhere?
You are free to use originally-produced sound in your content if you prefer. If you want to use an original song that is not in the Commercial Music Library, you are responsible for making any relevant copyright, usage or licensing arrangements.