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From creative guidance to product insights, TikTok for Business has the resources you’ll need to take your brand to new heights.

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MAKE UP FOR EVER

MAKE UP FOR EVER

This makeup brand launched their new WATERTONE foundation to a young French audience using In-Feed Ads, and collaborated with Creators to create impactful and engaging content.

  • Impressions

    11M

  • Video views

    10M

  • Increase in CVR

    94%
Spotify

Spotify

The music giant ran a Branded Hashtag Challenge to showcase its new 'Duo' premium plan. They enticed TikTokers in with a dance challenge where they could show their love, or hate, for certain tracks.

  • Video views

    713M+

  • UGC entries

    280K+

  • Click-through rate

    5%
Motel Rocks

Motel Rocks

This established fashion brand came to TikTok to test out Spark Ads. This enabled them to promote authentic, organic content on the For You Page while leveraging trending TikTok sounds.

  • Conversion rate

    68.32%

  • 6s views increase

    42%

  • ROAS

    12x

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Brand Safety on TikTok

Find out how we're keeping our users and brands safe on TikTok.

Transparency Centre

At TikTok, we continually strive to earn the trust of our community. Our Transparency Centre houses historical Transparency Reports that show the different ways we're doing that.

Community Guidelines Enforcement Report

This report brings visibility to the content and accounts removed during the second quarter of 2021 (April-June) for violating our Community Guidelines.

Adverts, Creators & You

We teamed up with Media Smart, and some of our favourite Creators, to create educational resources that empower 13–17 year olds with the tools they need to navigate TikTok’s commercial side, ensuring they have the most positive online experience possible.

TikTok for Business Help Centre

Can't find what you're looking for? We're here to help. Whether you’re just starting out on the TikTok Ads Manager platform or looking for more information on measurement through to billing, the Help Centre can answer all of your questions.

Visit the Help Centre

Be a TikTok expert

Improve your knowledge of the platform and our products to grow your brand and business.

TikTok Business Learning Centre

Designed for teams working directly with TikTok Ads Manager, these courses help you learn the skills to move your business forward and cover ad structure, audience targeting and optimisations.

Insights

QuickToks are a series of one-pagers full of research and data on specific subjects that'll help take your TikTok strategy to the next level. In each insight you'll find streams of information on everything from user activity to our various ad products.

Business Solutions

Set your marketing goals and let TikTok help you achieve them. Learn more about our products, measurement tools and specifications to ensure your campaign gets off to a flying start, then build on its success.

How to create an account on TikTok Ads Manager

Our powerful self-service advertising platform makes it easy for everyone to create and manage their own TikTok campaigns.

How to launch a Business Profile on TikTok

Every day, a growing number of brands are joining TikTok to reach and engage new audiences. Most begin by creating organic content, which, while the simplest way to develop a presence on the platform, can still produce incredible results.

Choosing the best ad solutions for your campaign

At TikTok, we’re all about inspiring creativity, bringing joy and building brands, and our product suite is a key part of this commitment. With six creative formats to choose from, how do you know which one is right for your campaign?

Creative guidance

There are no creative limits on TikTok. Explore our tips and tricks for how to use our products in a way that shows off your brand’s originality and flair – and get results.

7 tips for an effective Branded Hashtag Challenge

With Branded Hashtag Challenges, consumers are creating content for brands at a scale never seen before. It’s a unique co-creation opportunity that turns TikTok users into your unofficial brand ambassadors by engaging them in an authentic way.

Elevate your videos with TikTok's Music Library

TikTok is a place where new dance moves, memes and musical trends are born, so it goes without saying that music is at the heart of our platform.

8 video editing tools to create brilliant TikToks

Looking at the great content on TikTok, it might seem like you need specialist video editing skills to create it. But with our suite of in-app creative tools you can quickly and easily make videos our audience will love.

Industry Partners and TikTok Tools

Want to build a brand campaign that genuinely stands out? Get started with our industry partners and market-leading tools.

TikTok Marketing Partners

We're excited to extend our capabilities for marketeers to express themselves creatively and connect with the TikTok Community with the TikTok For Business Marketing Partner Program

Creator Marketplace

Seek out top TikTok talent to collaborate on branded content guaranteed to resonate with our users.

TikTok Ads Manager

Use TikTok Ads Manager Platform to create, activate, and measure In-Feed Ads with do-it-yourself simplicity

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