Resources & Help
From creative guidance to product insights, TikTok for Business has the resources you’ll need to take your brand to new heights.
Be a TikTok expert
Improve your knowledge of the platform and our products to grow your brand and business.
Designed for media planners and buyers, further your TikTok learning with our modular educational programme that explores the detail you need on our unique solutions, tools and creative best practice to confidently execute your own winning TikTok campaigns
TikTok Business Learning Centre
Designed for teams working directly with TikTok Ads Manager, these courses help you learn the skills to move your business forward and cover ad structure, audience targeting and optimisations.
Designed for media and creative agencies, these 6 bite-sized tutorials hosted by Sophie Haboo, TikTok creators and in-house experts will teach you everything you need to know about creating for the platform.
Set your marketing goals and let TikTok help you achieve them. Learn more about our products, measurement tools and specifications to ensure your campaign gets off to a flying start, then build on its success.
How to create an account on TikTok Ads Manager
Our powerful self-service advertising platform makes it easy for everyone to create and manage their own TikTok campaigns.
How to launch a Business Profile on TikTok
Every day, a growing number of brands are joining TikTok to reach and engage new audiences. Most begin by creating organic content, which, while th...
How to choose the right business solutions for your campaign
At TikTok, we’re all about inspiring creativity, bringing joy and building brands, and our product suite is a key part of this commitment. With six...
There are no creative limits on TikTok. Explore our tips and tricks for how to use our products in a way that shows off your brand’s originality and flair – and get results.
7 Rules for Advertising on TikTok, We Flip the Script
TikTok represents an entirely new creative canvas for brands with a wealth of new marketing opportunities. The platform’s formats are different; it...
7 tips for an effective Branded Hashtag Challenge
With Branded Hashtag Challenges, consumers are creating content for brands at a scale never seen before. It’s a unique co-creation opportunity that...
How to use TikTok’s Voiceover and Voice Effects tools
TikTok is a place for storytelling; a place where people push the boundaries of creativity to produce imaginative, compelling content every day. To...
How to elevate your videos with TikTok’s Commercial Music Library
TikTok is a place where new dance moves, memes and musical trends are born, so it goes without saying that music is at the heart of our platform.
The 4 ingredients of a viral video: how trends form on TikTok
With the latest music, must-try challenges and a highly engaged creative audience, TikTok has quickly become a catalyst for viral success.
8 editing tools that make creating brilliant TikTok videos easy
Looking at the great content on TikTok, it might seem like you need specialist video editing skills to create it. But with our suite of in-app crea...
Industry Partners and TikTok Tools
Want to build a brand campaign that genuinely stands out? Get started with our industry partners and market-leading tools.
TikTok Marketing Partners
We're excited to extend our capabilities for marketers to express themselves creatively and connect with the TikTok community with the official introduction of the TikTok For Business Marketing Partner Program.
Seek out top TikTok talent to collaborate on branded content guaranteed to resonate with our users.
TikTok Ads Manager
Use our TikTok Ads Manager platform to create, activate and measure In-Feed Ads with do-it-yourself simplicity.
At TikTok, positive action is at the heart of everything we do. Our unique programmes are helping brands and the TikTok community shape the future of our platform and the world.
TikTok for Good
Discover how we help vital non-profit organisations and public institutions tell their stories in new and meaningful ways.
Want to join TikTok’s fast-growing global team? Search our listings.
Find all the latest news and happenings around the TikTok community.
TikTok for Developers
Get involved and build new tools for communities and creators, including 3rd party apps for making and sharing content directly to TikTok.
Keep up with the ever-evolving world that is our global platform.