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Resources & Help

From creative guidance to product insights, TikTok for Business has the resources you’ll need to take your brand to new heights.

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TikTok for Business Help Centre

Can't find what you're looking for? We're here to help. Whether you’re just starting out on the TikTok Ads Manager platform or looking for more information on measurement through to billing, the Help Centre can answer all of your questions.

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Be a TikTok expert

Improve your knowledge of the platform and our products to grow your brand and business.

TikTok Academy

Designed for media planners and buyers, further your TikTok learning with our modular educational programme that explores the detail you need on our unique solutions, tools and creative best practice to confidently execute your own winning TikTok campaigns

TikTok Business Learning Centre

Designed for teams working directly with TikTok Ads Manager, these courses help you learn the skills to move your business forward and cover ad structure, audience targeting and optimisations.

TikTok Tutorials

Designed for media and creative agencies, these 6 bite-sized tutorials hosted by Sophie Haboo, TikTok creators and in-house experts will teach you everything you need to know about creating for the platform.

Insights

Insights are a series of one-pagers full of research and data on specific subjects that'll help take your TikTok strategy to the next level. In each insight you'll find streams of information on everything from user activity to our various ad products.

Business Solutions

Set your marketing goals and let TikTok help you achieve them. Learn more about our products, measurement tools and specifications to ensure your campaign gets off to a flying start, then build on its success.

How to create an account on TikTok Ads Manager

Our powerful self-service advertising platform makes it easy for everyone to create and manage their own TikTok campaigns.

How to launch a Business Profile on TikTok

Every day, a growing number of brands are joining TikTok to reach and engage new audiences. Most begin by creating organic content, which, while the simplest way to develop a presence on the platform, can still produce incredible results.

Choosing the best ad solutions for your campaign

At TikTok, we’re all about inspiring creativity, bringing joy and building brands, and our product suite is a key part of this commitment. With six creative formats to choose from, how do you know which one is right for your campaign?

Creative guidance

There are no creative limits on TikTok. Explore our tips and tricks for how to use our products in a way that shows off your brand’s originality and flair – and get results.

7 Rules for Advertising on TikTok, Flip the Script

TikTok represents an entirely new creative canvas for brands with a wealth of new marketing opportunities.

7 tips for an effective Branded Hashtag Challenge

With Branded Hashtag Challenges, consumers are creating content for brands at a scale never seen before. It’s a unique co-creation opportunity that turns TikTok users into your unofficial brand ambassadors by engaging them in an authentic way.

How to: TikTok’s Voiceover and Voice Effects tools

TikTok is a place for storytelling; a place where people push the boundaries of creativity to produce imaginative, compelling content every day.

Elevate your videos with TikTok's Music Library

TikTok is a place where new dance moves, memes and musical trends are born, so it goes without saying that music is at the heart of our platform.

The 4 ingredients for viral video on TikTok

With the latest music, must-try challenges and a highly engaged creative audience, TikTok has quickly become a catalyst for viral success.

8 video editing tools to create brilliant TikToks

Looking at the great content on TikTok, it might seem like you need specialist video editing skills to create it. But with our suite of in-app creative tools you can quickly and easily make videos our audience will love.

Industry Partners and TikTok Tools

Want to build a brand campaign that genuinely stands out? Get started with our industry partners and market-leading tools.

TikTok Marketing Partners

We're excited to extend our capabilities for marketeers to express themselves creatively and connect with the TikTok Community with the TikTok For Business Marketing Partner Program

Creator Marketplace

Seek out top TikTok talent to collaborate on branded content guaranteed to resonate with our users.

TikTok Ads Manager

Use TikTok Ads Manager Platform to create, activate, and measure In-Feed Ads with do-it-yourself simplicity

Our programmes

At TikTok, positive action is at the heart of everything we do. Our unique programmes are helping brands and the TikTok community shape the future of our platform and the world.

TikTok for Good

Discover how we help vital non-profit organisations and public institutions tell their stories in new and meaningful ways.

Careers

Want to join TikTok's fasting growing global team? Search our listings here.

Newsroom

Find all the latest news and happenings around the TikTok community

TikTok For Developers

Get involved and build new tools for communities and creators, including 3rd party apps for making and sharing content directly to TikTok.

TikTok.com

Keep up with the ever evolving world that is our global platform.