Privacy policy

Last Updated 21 May 2020

Quick Links:

  1. Introduction

  2. Personal Data We Process via the TikTok for Business Europe Website

  3. How we use your personal data

  4. How do we store your personal data

Introduction

Welcome to TikTok for Business Europe, a website that allows you to interact with your EU business teams and, through a link to the 'TikTok Ads Platform' (https://ads.tiktok.com/), create, submit and/or place auction advertising on TikTok.'

We are TikTok Information Technologies Limited, a company registered in England and Wales, with registration 10165711. Our affiliate, Tik Tok, Inc. (a company registered under the laws of California with registered address 10100 Venice, Suite 301 Culver City, CA 90232, United States of America is the data controller of all personal data processed by us for the purpose of the General Data Protection Regulation (the 'GDPR'). We process such personal data strictly as a data processor on behalf of Tik Tok, Inc.

This privacy policy ('Policy') sets out the basis on which any information, including personal data (defined below) we collect from you, or that you provide to us when you access or use TikTok for Business Europe will be processed, collected, used, and disclosed by us.

We may update this Policy from time to time. When we update the Policy, we will notify you by updating the 'Last Updated' date at the top of this Policy and posting the new Policy and taking any other steps, including sending additional notices and/or obtaining your consent to material changes, to the extent required by applicable law. We recommend that you review the Policy each time you visit TikTok for Business Europe to stay informed of our privacy practices.

This policy is separate to the TikTok Ads Platform Privacy Policy. If you link through to the TikTok Ads Platform to upload advertising content, such as photos, text, and videos or custom audiences, the TikTok Ads Platform Privacy Policy and any separately agreed terms (such as custom audience terms) will govern processing, collection, use, and disclosure of personal data via that platform.

Please read this Policy carefully to understand our views and practices regarding information, including your personal data, we collect when you use the TikTok Ads Platform and how we will treat it.

Personal Data We Process via the TikTok for Business Europe Website

We collect and process personal data from you directly (e.g., when you contact us and provide certain information to us) and indirectly (e.g., through your use of the TikTok for Business Europe website).

Information You Give Us.

In your interaction with us, you may provide certain personal data including your name, your telephone number, your email address, your company name, your office location, and similar information (personal data), as well as information about your advertising requirements. If you have already used other products or services offered by us, we may use existing personal data you have already provided to us, such as position, nickname, head shot, company address, business license number, and similar.

Information We Collect About You When You Use TikTok for Business Europe.

When you access the TikTok for Business Europe website we automatically collect your IP address, device information including, but not limited to, identifier, name, and type of operating system, information obtained from Cookies (as defined below) and other tracking technologies, time zone, and locale setting, and server logs (which can include information like access dates and times).

Cookies.

Cookies make your interaction with the TikTok for Business Europe easy and helpful and allow us to store information or gain access to information stored on your device to distinguish you from other visitors. Cookies are used by most website providers to make their websites work effectively and provide information to the website providers about how the website is used. On the Website, we use cookies and similar technologies and techniques such as SDKs - these are collectively referred to as 'cookies'

This Cookies Policy applies to the TikTok for Business Europe website and all references to 'Website' or TikTok.com will be construed as this 'TikTok for Business Europe website. Please note that separate policies apply to our other services, applications, products and content.

How We Use Your Personal Data

We may process your personal data to the extent that it is necessary pursuant any contractual obligation with you, for example because of any product or feature we make available under contract via TikTok for Business Europe. We may undertake some processing activities where we have sought your prior consent. If we require your consent, we will provide you with full details of the information that we would like and the reason we need it. Once given, you have the right to withdraw your consent again at any point and we will be obliged to stop processing your data and delete it unless we can demonstrate that another legal basis applies. We may also process personal data where it is in our legitimate interests to provide effective services ' for example, we use personal data that we collect from your use of TikTok for Business Europe generally for system administration, for statistical or security proposes, as well as to solicit your feedback. In particular, we process your personal data to be responsive to you and to ensure the proper functioning of the TikTok for Business Europe website, as follows:

  • To enable us to administer, operate, and provide the TikTok for Business Europe website

  • Where we require authenticated log-in, to authenticate you as a user and provide you with access to logged-in features or locations within TikTok for Business Europe.

  • To ensure content from TikTok for Business Europe is presented in the most effective manner for you and your device.

  • To enable you to use any functionality available via TikTok for Business Europe.

  • For internal operations relating to TikTok for Business Europe including troubleshooting, data analysis, testing, research, statistical, and survey purposes.

  • To provide you with feedback and support.

  • To develop and improve the TikTok for Business Europe website.

  • To monitor and analyze the trends, usage, and activities of users.

  • To notify you about changes to TikTok for Business Europe and otherwise communicate with you.

  • To enforce our terms, conditions and policies.

How We Share Your Personal Data

We share your personal data with selected third parties in certain countries outside your country, where permitted by applicable law, as follows:

  • Our cloud hosting provider, headquartered in the United States that operates a globally distributed group of servers which work together to provide fast delivery of internet content and which are replicated to aid disaster recovery in the event of an outage. EU users are served from the EU

  • IT Services providers that provide us with SaaS services, including, without limitation, those who we use to store our customer relationship data and provide lead generation and management tools.

  • If applicable, entities within our corporate group.

  • Law enforcement agencies, government authorities, or other organizations if legally required to do so, or if we believe we need to do so; to establish, exercise, or defend legal claims or enforce our terms, conditions, and policies; to detect, prevent, or otherwise address security; for fraud or technical issues; to enforce our terms, conditions, and policies; or to protect rights.

  • In connection with a business reorganization, sale of some or all of our assets, purchase of some or all of the assets of another entity, or in connection with a corporate restructuring, merger, or other changes of control or financial status of entities within our corporate group that are relevant to such reorganisation, sale, restructuring, etc.

Where do we store your personal data?

The information that we collect from you will be processed primarily in the United Kingdom and EU but may be transferred to and stored at/processed in other countries, in each case under the United States. Your personal data is also processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff are engaged in, among other things, managing our newsletter database. We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this Policy.

Transfer Mechanisms: The personal data that we collect from you will be transferred to, and stored at/processed in (i) the United Kingdom and EU and United States and such other countries as we determine from time to time for storage on cloud services provided by Netlify, Inc. under methods designed to meet the adequacy standards required by law, including EU Standard Contractual Clauses.

Security of Your Personal Data

Once we have received your information, we will take appropriate technical and organizational measures to safeguard your personal data against loss, theft and unauthorized use, access or modification.

Our Other/Third Party Websites and Links

Our TikTok for Business Europe website has links to Ads.tiktok.com and may integrate with our other or third-party applications or software or contain links to other online platforms or services operated either by us, or by third parties. This Policy does not apply to such other online applications, software, platforms or services. Any information submitted by you directly to these other online applications, software, platforms or services is subject to our other applicable privacy policies or that third party's privacy policies. Please check these policies before you submit any information to these other online applications, software, platforms or services.

We expressly disclaim any and all liability for the actions of third parties, including, but without limitation to, actions relating to the use and/or disclosure of personal data by third parties.

How long do we store your personal data?

We use the following criteria to determine the period for which we will keep your personal data:

  • our contractual obligations and rights in relation to the information involved;

  • legal obligation(s) under applicable law(s) to retain data for a certain period of time; and

  • disputes or potential disputes.

After you have terminated your use of our Services, we can store your information in an aggregated and anonymized format. Notwithstanding the foregoing, we can also retain any personal data as reasonably necessary to comply with our legal obligations, allow us to resolve and litigate disputes, and to enforce our agreements.

European Union

You have the right to ask us to access the personal data we hold about you and be provided with certain information about how we use your personal data and who we share it with. You also have the right to ask us to correct your personal data where it is inaccurate or incomplete.

Where you have provided your personal data to us with your consent, you have the right to ask us for a copy of this data in a structured, machine readable format and to ask us to share (port) this data to another data controller.

In certain circumstances, you have the right to ask us to delete the personal data we hold about you:

  • where you believe that it is no longer necessary for us to hold your personal data;

  • where we are processing your personal data on the basis of legitimate interests and you object to such processing and we cannot demonstrate an overriding legitimate ground for the processing;

  • where you have provided your personal data to us with your consent and you wish to withdraw your consent and there is no other ground under which we can process your personal data;

  • where you believe the personal data we hold about you is being unlawfully processed by us. In certain circumstances, you have the right to ask us to restrict (stop any active) processing of your personal data;

  • where you believe the personal data we hold about you is inaccurate and while we verify accuracy;

  • where we want to erase your personal data as the processing is unlawful but you want us to continue to store it;

  • where we no longer need your personal data for the purposes of our processing but you require us to retain the data for the establishment, exercise or defense of legal claims; or

  • where you have objected to us processing your personal data based on our legitimate interests and we are considering your objection.

In addition, you can object to our processing of your personal data based on our legitimate interests and we will no longer process your personal data unless we can demonstrate an overriding legitimate ground.

To exercise any of these rights above, please contact us via the approaches set out under the Contact Us section below. In addition, you have the right to complain to the Information Commissioner's Office or other applicable data protection supervisory authority.

Please note that these rights are limited, for example, where fulfilling your request would adversely affect other individuals or company trade secrets or intellectual property, where there are overriding public interest reasons or where we are required by law to retain your personal data.

California

TikTok for Business Europe is designed for use within the UK and EU and we do not anticipate processing data of California residents. However, if you are a California resident, you may contact us with any questions or to request a list of third parties to whom we may disclose personal data for marketing purposes and the categories of Information we may disclose.

Applicable to all users: You may contact us at privacy@tiktok.com

Ready to work with TikTok?

Speak to our partnerships team

Download TikTok