VOXI launches Endless Video campaign on TikTok
VOXI by Vodafone, the mobile network for young people, has today launched a TikTok advertising campaign to celebrate the platform joining its Endless Video plans, allowing TikTok's community to stream content without worrying about data limits or surprising charges.
The campaign launches with a TopView ad today, inviting the TikTokers to take advantage of VOXI's Endless Video plans. Throughout the summer, the campaign will continue with a Branded Hashtag Challenge and further prominent ad formats.
Announced earlier this week, TikTok can now be streamed with unlimited data for any VOXI customers who take out an Endless Video plan. The new offering means new and existing customers can now get their hands on unlimited data to stream TikTok, YouTube, Netflix, Amazon Prime Video, My5, TVPlayer and UKTV Play – from just £15 a month.
Daniela Sale, Industry Brand Partnerships Lead at TikTok, said: "VOXI is a brand that really resonates with the TikTok community. The brand's youthfulness and taste for adventure chimes perfectly with the authenticity and creativity that our creators love. We're looking forward to building a long-term partnership with VOXI, and the wider Vodafone group, giving their customers access to TikTok's video and LIVE content, while also helping them engage new customers on our platform."
Scott Currie, Head of VOXI, said: “We have seen how incredibly popular TikTok is with our VOXI customers - usage has spiked massively over the last year. By creating a longer-term partnership and adding TikTok to our Endless Video plans, we hope to give our customers the freedom to access a channel they love as much as they like. They'll be able to like, upload and share to their hearts' content, without ever having to worry about eating into their data allowances.”