Business Announcement

TikTok introduces Lead Generation to help drive customer acquisition

By TikTok for Business@tiktokforbusiness

When businesses join TikTok, they can expect a truly original way to connect with the customers they care about and be part of the culture. TikTok is a place where businesses can grow their customer base and drive revenue impact through our immersive, vertical, short-form video format. Today, we are excited to introduce Lead Generation, TikTok's first-party solution, to help businesses easily reach customers and drive conversion with ease. Now businesses can share details of their products and services that's related, appealing, and interesting to their customers with a few simple taps.

TikTok's Lead Generation enables businesses of all sizes to create seamless interactions to reach prospects in order to convert them into potential customers. Lead Generation starts by making it easy for users to fill out a form and provide their information (e.g. Name, Email, Phone) in order to signal their interest in that particular product or service. Additionally, basic information that our users provide to TikTok can also be automatically populated for an efficient experience between the business and user. TikTok's Lead Generation also enables businesses to create fully customisable messages that's relevant to multiple customer segments. Leads can then be downloaded manually or if integrated with a business' CRM, leads can be immediately activated. For businesses on TikTok, the information in these forms are vital to ensure that they are reaching interested customers in a respectable way.

With Lead Generation, when users submit their information to TikTok, a Privacy Notice will be displayed stating that we are collecting users' information for advertisers. Both TikTok's Privacy Policy and the advertisers' privacy policy will be linked in the form. The personal information collected through Lead Generation that auto-fills will only be accessible by the advertiser. Users can edit their information on the form or click to exit out of the form at any time. This means that our community can be confident that when it comes to their data privacy, it's always their choice first.

We want to support and empower businesses on TikTok with seamless opportunities to connect deeply with their customers while ensuring that our community feels comfortable and safe on the platform. This is of the utmost importance to us. As such, we're constantly building upon our platform, policies, and suite of ad products to empower businesses to tell their story while safeguarding the information of our community and secure our platform and user's data.

We're excited to bring TikTok's Lead Generation to businesses globally to support their many endeavours to reach, connect, and engage with their customers in a simple, seamless way. For more information on how to get started with Lead Generation, read our help centre article and see how brands in industries such as education, professional services, auto, finance and retail use Lead Generation. Additionally, check out our latest case studies from brands such as Lazada and Nina Ricci to see how they've connected and activated their customers on TikTok through Lead Generation.

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