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TikTok at IAA Mobility Summit – Exploring the Future of Mobility
Event31 August 2021

TikTok at IAA Mobility Summit – Exploring the Future of Mobility

By TikTok for Business@tiktokforbusiness
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As the official content partner of the IAA Mobility, the leading international forum for mobility, we are very proud to be live on stage with brands, creators and partners to discuss the future of mobility and have a look at how TikTok offers opportunities for the automotive industry. A dedicated "Future of Mobility" hub in our app, will collect all content relating to IAA Mobility and make it available for the community - from videos about mobility, new technologies, product innovations, to humorous and educational talks, live streams and creator videos.


Meet our team onsite from 7th - 12th September or join us for one of our conference-talks and masterclass. Here is what we have in store for you:

Panel (online): Working with Creators - A New Era of Collaboration

Wednesday, 8th September - 10:45 – 11:15 CET (BST +1)

Dennis Papirowski, Head of Partnerships & Community

Creators: @rickazas, @samy_loewe

TikTok creators are experts in their field, knowing the platform inside out and understanding exactly what their followers want from them. They live and breathe TikTok – making them the perfect partner for any brand wanting. Find out how to inspire our community and join us to discover the added value of creators for your TikTok campaign. Learn from our experts how to attract customers on TikTok.

Keynote (onsite): Storytelling on TiKTok - Insights for Mobility Brands

Thursday, 9th September - 17:30 – 18:00 CET (BST +1)

David Roland, Brand Partnerships Leader, Global Business Solutions DACH

We're lifting the hood on Automotive at TikTok. See the humorous, impactful and highly creative ways automotive brands have approached the platform through sound, creators, tapping into trends. Join the conversation with David Roland to see how meeting these rules of engagement has made brands successful on TikTok.


Masterclass (onsite): Ready, Set, Go! How to Build your Automotive Brand on TikTok

Friday, 10th September - 10:30 – 11:30 CET (BST +1)

Erdem Zeren, Brand Partnerships Lead Automotive, DACH

Creators: @sophiafloersch, @samy_loewe

You know the potential of our platform, but HOW do you leverage it? With exclusive insights from brands like BMW, Hyundai & Mercedes-Benz, our automotive expert show you how to achieve your marketing goals on TikTok. Come and discover what the showroom of the future looks like, and learn from our creators how TikTok disrupts traditional automotive storytelling.


Keynote (online): TikToks Secret Sauce: With your own Channel from GROW to WOW

Friday, 10th September - 14:45 - 15:00 CET (BST +1)

Charles Bahr, Strategic Partnerships Manager, DACH

Learn about creative ways automotive brands have approached the platform through adaptations, bespoke productions and creator-led creative. Join us and learn how to achieve your marketing goals on TikTok.

Grab your ticket today, and learn how TikTok is changing traditional automotive storytelling! All you need to do:


We look forward to seeing you there.