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TikTok at DMEXCO @home 2021 – Setting New Priorities
Event31 August 2021

TikTok at DMEXCO @home 2021 – Setting New Priorities

By TikTok for Business@tiktokforbusiness

We are thrilled to be attending this year's DMEXCO @home, a meeting place and community for key players in digital business, marketing, and innovation. Our European leadership team will explore our platform, products and purpose in multiple sessions, and we'd like to see you there.

Join us from the comfort of your own home to learn about the latest trends and business updates from TikTok For Business. How to make the most out of it:

  • Watch our conference sessions and masterclass 

  • Visit our showroom and engage with the TikTok team

Here is where you find us:

Fireside Chat: How TikTok Trends Sell out Stores – #TikTokMadeMeBuyIt

Tuesday 7th September - 12:40 – 12:58 CET (BST +1)

Trevor Johnson, Head of Marketing, Global Business Solutions, Europe

Have you heard of #TikTokMadeMeBuyIt? It's a global trend that started on TikTok, got re-imagined by our community and transcended off the platform to sell out stores worldwide – thanks to the power of community commerce. Trevor Johnson, Head of Global Business Marketing, will give his view on the phenomenon, explain why it works and and how brands can leverage the power of TikTok to achieve 'sold out'. 

Lecture: TikTok For Business in Germany - What's Next?

Tuesday 7th September - 14:00 – 14:20 CET (BST +1)

Thomas Wlazik, Managing Director, Global Business Solutions DACH

It's been a bit over a year since we introduced TikTok For Business to Germany and asked brands and advertisers to stop making ads, and start making TikToks. At record speed we became the platform that brands turn to in order to reach new audiences that they do not find anywhere else. Let's have a look at the milestones that have paved our way and the exciting updates that are coming soon.

Masterclass: The Power of Performance on TikTok 

Wednesday 8th September - 10:00 – 10:30 CET (BST +1)

Tobias Haag, Growth Leader, Global Business Solutions, DACH

Antoinette Mussig, Product Marketing Lead, DACH

The same algorithm that serves our community content they love, helps brands to find audiences that suit their marketing objectives in the most efficient way. In this session you will learn how to leverage the power of our advertising solutions – not only branding but driving conversions across the full funnel. Get insights on targeting, optimisation and best-practices for successful performance campaigns on TikTok. 

BVDW Panel: Next-Gen Mobile Advertising: Targeting in the Mobile-First Age

Tuesday 7th September - 15:20 - 15:50 CET (BST +1)

Kathrin Franssen, Agency Partnerships Leader, Global Business Solutions DACH

Mobile platforms such as Snapchat, TikTok, Instagram, or Clubhouse are all image-driven and, because they address a target group that is relevant for many brands, they play a significant role in advertisers' omnichannel marketing strategies. Do new formats for the video/image-driven platforms on mobile devices and their specific target groups be needed to reach successful potential customers? What other special features need to be considered for next-gen mobile advertising?

Grab your ticket today, and come and learn how to take your TikTok game to the next level! All you have to do is:

  • Visit the DMEXCO ticket shop.

  • Log into the DMEXCO platform and visit our showroom to connect with the team and add our live sessions on 7th and 8th September to your conference agenda.


We look forward to seeing you there.

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