


Thought Leadership31 July 2022
The Marketer's Guide to TikTok: Gaming
By TikTok for Business@tiktokforbusiness
49% of mobile gamers (and counting!) are already on TikTok and 43% of those have purchased or installed a new game after seeing it on our platform.
On TikTok, there's a strategy for every stage of your gaming brand's growth journey, from pre-launch through to retention. Dive into our Marketer's Guide to TikTok for Gaming brands to learn how you can utilise TikTok throughout this journey and discover the tools, partners and ad formats that'll take your campaigns to the next level.