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The Marketer's Guide to TikTok: Entertainment & Sport
Thought Leadership12 May 2022

The Marketer's Guide to TikTok: Entertainment & Sport

By TikTok for Business@tiktokforbusiness
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TikTok has become home to a new generation of storytellers that are fundamentally reimagining what entertainment can be. With 73% of users agreeing that TikTok is the most entertaining platform, its penchant for discovery creates an opportunity for entertainment and sport brands to connect with and grow their audiences like never before [1].

With its strong positioning as an entertainment destination, coupled with a hyper-engaged, discovery-oriented audience, it’s clear that TikTok is the ultimate channel for media brands. To find out more about how to maximise your brand's potential, download The Marketer's Guide to TikTok: Entertainment & Sport.

[1] TikTok Marketing Science EU Holiday Shopping Behaviour Research 2020, conducted by Walnut Unlimited

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