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Rimmel London, Storm Management & TikTok search for the UK's next fashion Creator
Partnership Announcement03 September 2021

Rimmel London, Storm Management & TikTok search for the UK's next fashion Creator

By TikTok for Business@tiktokforbusiness
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#DiscoverMe: Rimmel London, Storm Management and TikTok are on the hunt to find the UK's next undiscovered fashion and beauty Creator.

Internationally renowned talent agency Storm Management and global cosmetics brand Rimmel London have teamed up with TikTok for a UK-wide campaign to find the next undiscovered fashion and beauty Creator.

Launching on 6 September with a Branded Hashtag Challenge, the #DiscoverMe campaign aims to revolutionise how up and coming talent is discovered in the UK.

The campaign will invite Creators to participate in a range of hashtag challenges on TikTok over the next three weeks, showing their unique talent and creative flair against different themes - including showcasing your personal style, lifestyle and look with an exclusive Rimmel London branded effect.

Entrants will then be selected, judged by industry experts, for a chance to join Storm Management’s digital division ‘Storm Vision’, while also securing a 12 month contract with Rimmel London.

Creators from all walks of life contribute to TikTok's diverse range of content and now #DiscoverMe is giving one of them the chance to win a life-changing prize package and change what it means to be scouted in today's digital world.

Ian McCarthy, VP Marketing UKI, Rimmel London said: "Innovation and creativity is always at the heart of Rimmel London and this exciting venture to find undiscovered talent alongside Storm Vision and TikTok is a first within the beauty space. Rimmel London strives to support self-expression and the TikTok community leads the way for content creators to inspire consumers and reinforce the relevance of our much-loved and category leading brand. The #discoverme challenge will immerse creatives into the fun world of Rimmel London with an exclusive branded effect allowing creators to showcase how they choose to live the London look!"

Sarah Doukas, Founder and Director of Storm says: “This is the first time that a top management agency has launched a TikTok competition to find the next generation of talent in the digital world. Storm has a 30 year history of discovering and launching the careers of the finest modelling talent, with first class scouting at the forefront of what we do. With the same ethos we launched our digital division “Storm Vision” ahead of the competition eight years ago. As the innovation and creativity in our world has become more integral to the fashion and beauty industry, it is clear that now is the perfect time for us to partner with our friends at Rimmel London again, to discover the UK’s next big TikTok talent.”

Kristina Karassoulis, Luxury Brand Partnerships, TikTok said: "Diversity and creativity are at the heart of TikTok, and by using our Branded Hashtag Challenge in the #DiscoverMe campaign, Storm Management and Rimmel London are tapping into TikTok's diverse community of undiscovered talent. This new and exciting way to scout for talent recognises the changing way people interact with brands, seeking out authentic and relatable personalities to aspire towards. We're thrilled to be working with them on this campaign and can't wait to see the UK's leading creators put centre stage in the world of fashion and beauty."

For more information on how to take part, search for #DiscoverMe on TikTok.