Our Brand Safety Products

Around the world, people look to TikTok as a source of entertainment and joy. And with billions of TikToks being watched every month, it’s our responsibility to ensure everyone feels safe on our platform, including brands.

That's why we've created a quick reference guide to the brand safety products available on TikTok in Europe. Through partnerships with Zefr, OpenSlate and Integral Ad Science, and our own proprietary inventory filter, we're working hard to continually evolve our brand safety offerings and ensure a brand safe experience.