Old Spice reimagines iconic ad for TikTok
It has been a decade since Old Spice captured people’s attention with ‘The Man Your Man Could Smell Like’, remaining one of the most talked about ads of all time. Bold, charismatic and completely captivating, it marked a surge towards self-awareness in advertising and has had a significant impact on brand creativity over the last 10 years.
Featuring the legendary "man your man could smell like" and former footballer-turned-model Isaiah Mustafa, the campaign went on to win no less than 37 Cannes Lions awards for creativity.
By encouraging brands to make TikToks, not ads, the platform has become the go-to place for launching new type of advertising campaigns that unleash creativity in a full-screen, sound-on environment. By making full use of our extensive suite of editing tools and creator community, brands can engage people in a way that's authentic, humble and leads to real business results.
Old Spice is a perfect example of how to tap into that mindset and embrace TikTok. Developed in tandem with TikTok's Creative Lab, creators are at the heart and centre of the new campaign, including the much-loved Munya Chawawa and Niall Gray, who have been tasked with adding a unique local spin to the reimagined creative by incorporating UK references, culture and distinctly British humour. The campaign will also be supported by prominent ad formats including In-Feed Ads.
Want to learn more about launching a new campaign on TikTok? Check out our TikTok for Business page for more information.