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New to advertising on TikTok? Study at the TikTok Academy
Business Announcement06 November 2020

New to advertising on TikTok? Study at the TikTok Academy

By TikTok for Business@tiktokforbusiness

At TikTok For Business, we know our platform and advertising products can deliver big, brand-safe results for clients - whatever the marketing objective. We're also certain you'll find your audience on TikTok, with 100M monthly-active users in Europe coming back to enjoy joyful content from diverse creators. But as a relatively new platform, we know you might be wondering how to successfully build TikTok into your media plans. 

That's why we've launched the TikTok Academy, a modular four-part educational programme for media agencies that goes into the detail you need on our unique solutions, tools and creative best practice to confidently execute your own winning TikTok campaigns. All completed in your own time online, delivered by TikTok's in-house experts.

After learning everything you need to know about our platform, branding and performance solutions, and what great creative looks like on TikTok, test your knowledge with a final exam and share your completed learning with your TikTok Academy certificate of completion (and exclusive merch). 

Interested in enrolling in TikTok Academy? Speak to your TikTok representative for your invite to study online. 


  • Is this a TikTok certification programme?

No, TikTok Academy is designed to deliver online learning to support individuals looking to sharpen their knowledge of advertising on TikTok. Passing the exam in TikTok Academy does not equate to a certification. 

  • Who is TikTok Academy for?

TikTok Academy has been created for media agency partners, with planners and buyers in mind. 

  • I don't have a TikTok representative at my agency / I'm not sure who my TikTok representative is. 

TikTok Academy is an invite-only programme. If you can't find who to reach out to within your agency, or don't have a TikTok representative, get in touch via the Contact Us form referencing TikTok Academy and one of the team will be in touch.