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Introducing the TikTok Awards! 🏆
Business Announcement29 May 2022

Introducing the TikTok Awards! 🏆

By TikTok for Business@tiktokforbusiness

Are you the Greatest Of All Time? 🐐

On 30 May, we're launching the TikTok Awards, our first proprietary awards program in Europe to celebrate the brilliant agencies and brands that are leading the way on TikTok with creative, high-performing campaigns. It's a showcase for the brands that embrace our mission to inspire creativity and bring joy on the platform.

Local ceremonies will be held across Europe to find the GOAT in each market, and top winners will come together for the grand prix to crown the overall winner.


In each market, there are three prizes up for grabs. The categories include:

Greatest Creative

Who's it for? Creative agencies and brands

Are you the CEO of creative? Greatest Creative celebrates the brands that dare to push the boundaries of creativity on TikTok. We’re looking for the brands that get our golden rules for success:

  • ✨ Turn up as your authentic self

  • ✨ Forget about crafting the perfect post

  • ✨ Bring joy to everything you do

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Greatest Performance

Who's it for? Media agencies and brands

Are you the MVP of performance? Greatest Performance celebrates the measurable impact of great creative work, highlighting brands who harnessed TikTok to hit their goals. We’re looking for campaigns that:

  • ✨ Unlocked significant reach

  • ✨ Influenced consumer behaviour in an innovative way

  • ✨ Met specific marketing objectives or achieved wider business results

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Greatest TikTok

Who's it for? All agencies and brands.

Are you doing the most? Greatest TikTok is awarded to the campaign that best embodies entertainment on the platform, fully embracing TikTok’s mission to inspire creativity and bring joy. We’re looking for the entries that:

✨ Best tapped into TikTok’s community, culture, and creativity, and felt the most inherently TikTok ✨

Presentational Image


Alongside the iconic TikTok trophy, winners in each market will receive:

  • ✨ Ad credits:

    • Greatest TikTok wins $50,000 USD in TikTok ad credits

    • Greatest Creative wins $25,000 USD in TikTok ad credits

    • Greatest Performance wins $25,000 USD in TikTok ad credits

  • ✨ Shiny TikTok Badge to promote your win on social or in client decks

  • ✨ A paid local media partnership so everyone knows you're the GOAT

  • ✨ Custom premium TikTok swag

  • ✨ Greatest TikTok winners will be flown to the EU Grand Prix at TikTok's expense

    • (Up to 6 people per winning group, attendees are at the winner's discretion.)

How to enter

Submissions open 30th May and close 16th October, giving you lots of time to craft the perfect submission.

  • Local awards ceremonies will take place in London, Berlin, Paris, Milan, Madrid and Stockholm in Early November

  • EU Grand Prix ceremony will take place in late November in a location TBC

Check out our easy submission form, browse your country's jury lineup, and more on our dedicated awards website.

We can't wait to see your submissions!

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