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Introducing Spark Ads: An authentic way for brands to elevate native, popular content
Business Announcement20 July 2021

Introducing Spark Ads: An authentic way for brands to elevate native, popular content

By TikTok for Business@tiktokforbusiness

TikTok is a world of entertainment, creativity and discovery. The power of our community combined with our technological innovations allows us to build engaging products for brands and partners. We're excited to globally launch Spark Ads to enable brands to grow through real connections with our community by elevating and sharing relevant, native content.

When we created Spark Ads, we looked to create a one-of-a-kind solution for brands to cement their presence with the community in a seamless, authentic way. This product speaks to the nature of starting conversations and igniting interactions between brands, creators and the community. Spark Ads enables brands to amplify existing organic videos that fit their campaign objectives such as video view and conversion with great flexibility and efficiency. TikTok is made up of creators who are redefining entertainment, starting trends, and sharing with the world their take on popular products and services. Brands can now tap into the plethora of creative, diverse content and connect with the creators who help bring these products and services to life.

For brands looking to build a robust content strategy, they can amplify original creative videos seamlessly through Spark Ads. Additionally, brands can keep the fun going with Duet features enabled making it easy for the community to build on the creativity. With Spark Ads, brands can build long-lasting connections that are authentic and rooted in community while also delivering sustainable and impactful business value.

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Content on TikTok has endless potential to inspire creativity. We're excited to introduce this product to our brands and partners. As we continue to build TikTok as a place where communities and brands connect and discover, we look forward to seeing the boundless opportunities and creativity that awaits inside the TikTok universe.

To see how brands have leveraged Spark Ads around the world to drive brand value and equity, see our case study here from the UK's favourite coffee brand Costa, which saw tremendous success using Spark Ads to showcase its menu offering to the TikTok community in an innovative way, bespoke to its customers’ lifestyles. The campaign was a caffeine hit, driving over 42 million impressions at just a £1.39 CPM. That translated into a whopping 159% increase in followers, or 18,000 new fans.

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