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Insights
Thought Leadership28 July 2021

Insights

By TikTok for Business@tiktokforbusiness
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Insights are a series of one-pagers full of research and data on specific subjects that'll help take your TikTok strategy to the next level. In each insight you'll find streams of information on everything from user activity to our various ad products. Have a scroll and check out our latest round of insights.

Making the most of your TopView Creative

When it comes to advertising TikTok stands out for consumers, with 75% of our audience agreeing that advertising on TikTok is unique. We conducted a study with research agency, Hotspex, to understand emotional responses to ads and develop best practices for your TikTok creatives.

Learn how to nail your TopView creatives

The power of discovery on TikTok

From holiday gifting to casual purchasing, TikTok is unparalleled in its ability to inspire users to shop. Research conducted by Walnut Limited looked into why users on TikTok are so keen to discover new products, and what this means for brands.

Find out why discovery and inspiration thrives on TikTok

Unplanned and impulse purchases on TikTok

TikTok’s Marketing Science team conducted 7 studies over 5 EU markets and the US. The questionnaire discussed users’ purchasing habits and the role that TikTok plays in them, and the results highlight that brands can boost their incremental sales on TikTok via unplanned & impulse purchases.

Check out the insight on unplanned and impulse purchases

An Insight into the mindsets of TikTok users

In partnership with Clear M&C Saatchi, TikTok conducted research to identify the mindsets users were in when visiting the platform. The result of this study show that, in comparison with other platforms, four core mindsets are predominantly held by TikTok users.

Read about the different user mindsets on TikTok

TikTok vs TV: Driving audience engagement

An independent study conducted by Neuro-insight looked into ad receptiveness of both TikTok and TV. Neuro-insight used brain-imaging technology to measure how the brain responds to communications.

Find out how TikTok and TV compare on ad receptiveness