Thought Leadership

Black Friday on TikTok

By TikTok for Business@tiktokforbusiness

Every day, brands are jumping into TikTok, building brand love, making lasting connections, and achieving incredible marketing and business results. With the holiday season upon us, now more than ever, brands are looking to the platform to help reach new consumers and realise their marketing goals. In our 2020 Black Friday shopping guide, we provide a roadmap to do just this. Combining in-depth third-party research with the latest platform insights and brand case studies, we show how to make the best use of TikTok during the year’s Black Friday retail event.

In the guide, you’ll discover how to supercharge your Black Friday sales with inspiration from the likes of River Island and Walmart and see how TikTok can support your business in the run up to this big annual event.

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