Campaign Launch

Beats by Dr. Dre launches new campaign #BeatsDaisyChallenge on TikTok

By TikTok for Business@tiktokforbusiness

TikTok is delighted to have teamed up with Beats by Dr. Dre and singer-rapper @ashnikko to collaborate on the creation of her new music video after her hit single 'Stupid' with it's incredible music video. 🎵

We know how much TikTokers love connecting with Ashnikko, and some of you will remember when she painted her fans' wonderful and wacky image requests on a TikTok LIVE back in April. 🎨

Now, Ashnikko is calling upon the global TikTok community to be part of her new music video which will be made using content created on TikTok. Ashnikko will kick off the campaign by releasing new track ‘Daisy’, which has been written especially for this campaign. The track centres around self-expression through colour which incorporates the four new PowerbeatsPro headphone colours: Glacier Blue, Spring Yellow, Cloud Pink and Lava Red. ‘Daisy’ has an unconventionally empowering message with genre blending production and raucous sound effects.

We love this campaign because it celebrates the power of TikTok’s community and its ability to fuse creative expression and music. During a four week period, starting from 11th July, Ashnikko will leverage her community of fans on TikTok, calling on content creators to participate in the #BeatsDaisyChallenge designed to give Gen Z room to express themselves and showcase their creativity through their TikTok videos. 

Each week a new TikTok challenge will be released that represents a new colour. Ashnikko and Beats will select the most creative TikTok entrees to be featured in the final version of the colourful music video, which will showcase the Beats product, colour story and incorporate TikTok videos submitted during the campaign. The video will be directed by Fashion Director Charlotte Rutherford. 

What are you waiting for? Show us your wild side and get creative with Ashnikko 👯‍♀️

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