


Campaign Launch31 October 2021
Authenticity, Happiness and Joy on TikTok
By TikTok for Business@tiktokforbusiness
Real Joy is the lifeblood of TikTok. Not just for everyday people, but also for brands. On TikTok, and increasingly everywhere else, the more real and the more joyful you are, the more people engage with you. The video below contains the four golden rules for smashing it on TikTok, brought to you by Creators who are owning it right now.