

News
There’s no shortage of good news stories on TikTok. Find all the latest here.

Furthering our advertising transparency efforts: introducing "About this ad"
We're introducing a new 'About this ad' feature, so you'll be able to tap on any ad in your feed and see why we're showing this particular ad to you.

The Marketer's Guide to TikTok: Entertainment & Sport
TikTok has become home to a new generation of storytellers. With 73% of users agreeing that TikTok is the most entertaining platform, its penchant for discovery creates an opportunity for brands to connect with and grow their audiences like never before.

How TikTok cuts through the noise and builds deeper connections
At TikTok, our dedication to maintaining an immersive and engaging experience for our audience means that, in our distraction-filled world, we are uniquely placed to provide an ad experience that benefits brands and users alike.