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TikTok Pixel helps you gain insights into which ads are performing well, which audience types engage with your content, and which actions users take after clicking on your ads. You can use TikTok Pixel to build a strong full-funnel strategy automatically with no required tech experience.
Monitor your deployed ads, track your key metrics, and tackle any issues post-campaign launch.
Shoot and edit video content that’s primed for advertising with TikTok’s guide to Production.
Discover how small-to-medium businesses can harness the Easter holiday to connect with their audiences, drive engagement, and maximize sales.
With luxury content across the category as a whole experiencing growth of 124% year on year on the platform, TikTok plays a special role for luxury brands.
It's no secret that TikTok has revolutionised the beauty industry, creating a community where everyone is welcome, rewriting standards and facilitating new ways of storytelling.
With millions of posts and counting, #TikTokMadeMeBuyIt is the commerce success story of the digital age, showing the power of TikTok to drive sell-out product discovery through relevant and entertaining content. And this phenomenon only continues to grow: we've seen a 107% increase in ecommerce conversations on our platform year on year [1].
In this new era of media diversification, increased competition between platforms and services, and attention-scarce consumers, entertainment brands need to find new and effective ways to foster deeper connections with their audiences now more than ever.
From the #NegroniSbagliato being the drink of choice for a whole summer to everyone wanting to know what's up with the #StanleyCup, TikTok has changed the way that people in Europe discover food and drink.
Get inspired, generate video concepts, and create content to captivate your audiences with TikTok’s guide to Ideation.
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