New report from Launchmetrics on 'The Power of Creators & Content in 2021'
Launchmetrics, the leading Brand Performance Cloud for fashion, luxury and beauty brands, has today published a deep dive report into TikTok. The report looks at marketers attitudes towards some of the best performing content on the platform, as well as a look at some of the most successful Creators and their collaborations with fashion and luxury brands.
Speaking at its launch, Kristina Karassoulis, Luxury Brand Partnerships, TikTok, said: "Cultural relevance is the new currency, and it’s become an essential part of the marketing equation as the way people interact with brands evolves - making it crucial for luxury and fashion brands to do the same. For brands, there is huge opportunity to collaborate with highly relevant, highly impactful Creators to tell their story, who understand what content works for their audience and can give brands the best opportunity to be discovered. TikTok allows luxury and fashion brands to be at the epicentre of trends, making them relevant to new audiences and helping them reach our highly engaged community. With millions of conversations happening online about brands, the biggest threat is being left out."
You can download a copy of the full report on Launchmetrics' website here.