The Objective
Veygo exists to provide short-term car insurance for learner or temporary drivers. The brand was keen to introduce their product to customers who may not be aware there is an easier way to get insurance cover, to increase quotes whilst being efficient with ad spend.
The Solution
Veygo wanted to create super relevant content for the TikTok community, so they took part in the TikTok Creative Exchange (TTCX) program. TTCX enables fast, scalable production of creative content for advertisers. The platform gives instant access to a selection of the best TikTok creative partners in the industry, and facilitates efficient collaboration. Advertisers can manage creative projects through the portal in a simple workflow, designed to generate best in-class creative.
Veygo paired up with agency partner FOAP, and collaborated on producing impactful and educational ad creative. Keeping the videos TikTok-first, they partnered with Creators who featured in the ads, and explained the benefits of using Veygo to help learner drivers practice and build confidence in a comfortable environment. The ads were humorous, engaging, and totally relatable, fitting perfectly in users’ For You feeds.
The Results
The Veygo campaign was certainly a hit with the TikTok community, proving the power of utilising Creator content to reach the target audience in a totally authentic way. When the results were compared against previous campaigns (without the use of TTCX), Veygo saw a 59% reduction in cost-per-quote and an astonishing 279% increase in click-through rate.
