The Objective
Snoop is the UK’s leading money-saving app. To raise awareness and boost app installs amongst a whole new audience across the country, the brand came to TikTok for an entertaining and engaging In-Feed Ad campaign.
The Solution
Snoop collaborated with some of the UK’s best-known finance Creators to produce hugely entertaining and informative content that resonated perfectly with its target audience. Featuring product testimony, demonstrations, and simple humorous content, the ads were set up using TikTok Ads Manager and worked to spread the brand’s message at the same time as encouraging a huge number of new app installs.
The Results
The Snoop campaign was hugely successful, delivering an impressive 77 million impressions and more than 407,500 clicks. Over 55,500 conversions were recorded throughout the ad flight – an incredible conversion rate of 21.25% – demonstrating genuine community interest in the brand and its message.
