Creating massive brand awareness whilst strengthening its follower base with thumb-stopping engagement.
Rado is a globally recognised Swiss watch brand that can trace its roots back to 1917. With the spirit of adventure running through its watch faces, Rado’s innovative approach to this campaign ensured the brand hit its objective of boosting traffic and e-commerce for its collection.
Rado used a combination of Collection Ads and Spark Ads to hit its mission, whilst boosting awareness and visibility all the while. Displaying product tiles over ads and allowing users to click through to an Instant Gallery Page, Collection Ads give brands the ability to curate shoppable content for the TikTok community – without ever asking users to leave the app.
Rado positioned the ads over creative showing a man exploring different adventurous environments, with a Rado watch on his wrist to show the product. The campaign capitalised on an already strong audience base on TikTok and kicked off Rado’s new Captain Cook High-Tech Ceramic launch.
The campaign smashed benchmarks and drove efficiencies worth remembering. It decreased Rado’s cost-per-mile by 9% vs. benchmarks, and its cost-per-click by over 30%. It also increased the campaigns click-through-rate by 27% vs. benchmarks, showing just how intrigued the community was to view the products.