Driving optimised events and extra sales through Shopify for Swedish athleisure brand Ninepine.
Ninepine is a contemporary athleisure and activewear label from Stockholm, Sweden. Guided by a utilitarian and modern design ethos, the brand relentlessly strives to craft the best technical apparel to encourage its customers to keep moving and stay mindful. With the objective of increasing its ‘add to cart’ events and boosting purchase volumes, Ninepine came to TikTok to run an exciting campaign through our brand new integration with Shopify in Sweden.
Through our partnership with Shopify, merchants can now create and run video ads on TikTok without leaving their Shopify dashboard. Shopify merchants can create, manage and track the performance of their TikTok campaigns that have the potential to reach TikTok’s community of 100 million across Europe.
Ninepine was one of the first partner brands to use our Shopify integration in Sweden, and targeted new ad groups with campaigns aimed at driving customers to product detail pages and encouraging ‘add to cart’ events. Through a series of exciting In-Feed Ads created with the newly integrated TikTok Ads Manager sales channel in Shopify, the brand offered users a real-life look at some of its athleisure products, as well as an introduction to the brand, and the offer of a 10% discount when using a trackable TikTok code.
Sound-on and full-screen, In-Feed Ads appear for users alongside other content from across the TikTok community, offering 100% share-of-voice for your brand name and a short description or call-to-action. Totally authentic and packed with style, the Ninepine ads provided an enticing peak at the brand’s innovative leggings while encouraging users to visit their store and find out more.
The Ninepine campaign generated some incredible results during the time it was live. The TikTok-attributed data showed an astonishing ‘add to cart’ event increase of 6,905%. Ninepine was able to reach a new audience while boosting its business results directly from its Shopify dashboard – perfectly integrating the campaign with the brand’s day-to-day e-commerce operations. The ATC-optimised campaign itself was also highly cost effective – delivering a cost per action more than 99% cheaper than comparable ad spend.
Ninepine cofounder, Kousha Torabi, said of the campaign: “The partnership between TikTok and Shopify has allowed us to take our advertising to the next level. The partnership allows us to measure the results that TikTok was driving much more accurately; we are now much more confident to scale. Not only does this allow us to understand the impact better, but it allows us to optimise towards actions on our website that are more likely to drive business results for us.”