Neopolis
Helping the Neopolis game target new players in France through TikTok Ads Manager.
Did you know your city exists in a mobile game? Neopolis is a seriously fast-growing mobile app that sees players buy virtual buildings in their city while competing against friends. To help boost the game’s profile in France, its creators came to TikTok for an enticing and authentic campaign.
Neopolis chose to promote their game using one of TikTok’s most effective awareness building tools – In-Feed Ads. By allowing you to control the costs of your campaign through TikTok Ads Manager, In-Feed Auction Ads can reach the right audiences for the most efficient spend. All you have to do is set your targets, then let the platform’s sophisticated algorithm find the best way to reach the campaign’s goal.
New to TikTok, Neopolis first ran their ad without optimisation. Impressed with the initial results, they then introduced an 18+ age limit, a French language target, and a daily budget cap to better engage with their desired audience.
Together with Sleeq agency, Neopolis created a thoroughly engaging video featuring a to-camera explanation of the game from a user – giving the TikTok community an authentic introduction to the title directly in their ‘For You’ feeds. A call to action then drove users to an app download page.
The Neopolis campaign was a huge success, generating more than 40,000 installations for the game over the short period it was live. With a strong click-through rate of 2.15%, it’s clear that the audience Neopolis targeted were interested in the content, further demonstrating the benefit of creating genuine TikToks over ads. At a cost per click of 0.04€, the campaign delivered an excellent return on ad spend for the game and its developers.
Stats overview
Related case studies
VYS Games
10M+