Helping My Jewellery build hype around their advent calendar amongst a brand new Dutch audience.
In the run up to Christmas, My Jewellery wanted to build some serious hype around their advent calendar, at the same time as generating maximum brand awareness. It came to TikTok for a super creative Spark Ads campaign that would stir up a festive frenzy around the brand and its products.
Posting various organic videos and Creator videos around the calendar, My Jewellery boosted content through Spark Ads to create the perfect promo strategy. The push was divided into four phases in line with the client’s customer journey, ranging from creating excitement and announcing the advent calendar, to the ultimate unboxing of the featured products. The brand worked with six popular Creators and an additional 75 micro-Creators to produce associated content to help build the hype even further.
The My Jewellery advent calendar campaign proved to be incredibly successful, both in terms of TikTok community engagement and product sales. An astonishing 9 million views and 9.4 million impressions were recorded during the flight, along with thousands of comments and more than 100,000 likes on the main advent post. And to top it all off? As a result of this campaign, the My Jewellery advent calendar is already sold out completely.
Julia Zentjes, Social Advertising Coordinator at My Jewellery, said: “TikTok is the ideal platform for My Jewellery, as the user base perfectly fits our audience and we are able to present our products in a more authentic and creative way. The platform allows us to connect with our customers on a different level and to create hype around new product launches, resulting in a lot of positive engagement.”