MC2 SAINT BARTH
Driving traffic and conversions for swimwear and knitwear brand MC2 SAINT BARTH amongst young people in Italy, Germany, and the U.S.
MC2 SAINT BARTH is an international swimwear and knitwear brand inspired by the island atmosphere of its namesake – St. Barth in the Caribbean. To promote their products to a new audience and encourage sales around the world, MC2 SAINT BARTH came to TikTok for an engaging In-Feed Ad campaign run across three countries.
When you’re trying to reach a particular group, TikTok In-Feed Auction Ads are easy to set up and offer a lot of flexibility. By allowing you to control the costs of your campaign through TikTok Ads Manager, In-Feed Auction Ads mean brands can reach the right audiences for the most efficient spend. And what’s more, all you have to do is choose your targets, then let the platform’s algorithm find the best way to reach the campaign’s goal.
MC2 SAINT BARTH produced a series of In-Feed Auction Ads that drove directly to their products – encouraging users to explore the detailed product pages, before easily adding items to their cart. The ads, featuring simple and effective creative that heroes the products and their prices, were all made in the TikTok style using the tools available on the Ads Manager platform.
The MC2 SAINT BARTH In-Feed Auction Ads reached 13 million young people across Italy, Germany, and the U.S., generating an impressive 101 million impressions, fulfilling the campaign’s budget in the most efficient way possible – with no duplicates across the audience. A strong cost per product view of €0.71 and a ROAS of 2.91 allowed the brand to generate a high amount of brand awareness for minimum spend, at the same time as creating content that clearly resonated with the TikTok community.