The Objective
Libero is one of Sweden’s leading diaper and baby care product providers, with a history spanning more than 50 years. Keen to grow brand awareness across a brand new audience, Libero came to TikTok for a totally native campaign that would capture the attention of young families all over Sweden.
The Solution
Libero utilised one of TikTok’s strongest assets to produce their campaign: our Creator network. Partnering with popular profiles like @pappapappadotterse , @jannikenordstrom and @tomljungqvist , the brand ran a series of Spark Ads made with boosted Creator content that tapped into the incredibly on-trend “Tell me without telling me” challenge. Tweaking the challenge to be new-parent specific, the content successfully leaned on an existing movement for maximum relatability and audience engagement.
The Results
The Libero campaign generated some astonishing results for the brand – outperforming benchmarks and expectations across the board. The Spark Ads beat the 6-second view through rate benchmark by more than 100%, while the paid likes rate benchmark was surpassed by over 15%. At a cost per mile of 9.75 SEK, the campaign delivered valuable engagement and awareness, perfectly demonstrated by the 60,000+ paid likes and 70,000+ paid profile visits.
A representative from the agency said: “This TikTok Activation let us achieve both cost-effective reach as well as a high levels of engagement which indicates that it was a good fit for our target audience."
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