Header Banner
Kesko logo


Generating awareness and engagement for Kesko’s K-Plussa customer loyalty program amongst a young Finnish audience.

In-Feed Ads
Consumer Package Goods (CPG)

From groceries to construction, Finland’s Kesko is a formidable group of companies – with more than 1,200 K-food stores operating in Finland alone. To raise awareness of their K-Plussa customer loyalty program amongst students across the country, Kesko came to TikTok to create a lighthearted and engaging campaign that would help spread their message far and wide.

When you’re looking to reach a large audience quickly, TikTok's In-Feed Brand Premium Ads provide a great solution in a format that’s hard to miss. Appearing randomly for users amongst the first 130 videos displayed on their ‘For You’ feed, In-Feed Ads are immersive, sound-on experiences that merge perfectly with the TikTok experience. What’s more, brands can set the ad’s targeting options by age, gender, and much more. 

For Kesko, they created a series of lighthearted In-Feed Brand Premium Ads that showed a young man making the most of dull situations, at which point an elder asks: “Don’t you think it’s time to grow up?” To which the young man responds: “never”. 

Packed with humour and a perfect match for the TikTok environment, the videos showed a fun side to the brand, and proved to be a big hit with the community.

The Kesko In-Feed Brand Premium Ads performed brilliantly, spreading awareness for the brand to a new audience through a fun and lighthearted video series. 

The ads themselves generated more than 2.3 million impressions with a reach of 343,000, while driving an impressive 26,000 clicks (1.13% CTR). Overall, the campaign produced an enviable engagement rate of 5.34% – well within the benchmark for this type of ad.

Combining fun, short content with a high brand presence worked incredibly well for Kesko –  a fact clearly demonstrated by the strong results and high average watch time of 25.05 seconds per user. They now have a strong TikTok base for future activations, and will have spread their brand to thousands of new customers across the country.

Stats overview


Sign up to the TikTok newsletter


By clicking the ‘Sign Up’ button, you agree to TikTok for Business’ Privacy Policy and that you’re happy to receive our updates.