ISC Paris Orléans Campus
Helping ISC Paris Orléans Campus recruit new candidates for their Bachelor and Master Programmes.
ISC Paris Orléans Campus is a large private business school situated in the heart of Orleans and recognised world-wide. Their mission on TikTok was to recruit new candidates for their Bachelor and Master Programmes leading up to the 2021 school year.
ISC Paris Orléans Campus launched several campaigns using Lead Generation – a newly-released TikTok solution designed to help businesses reach customers and drive conversion with ease. By encouraging the TikTok community to complete a short form and provide their information (e.g. Name, Email, Phone, Address), where basic information is pre-filled, brands can identify and cultivate potential customers – without ever leaving TikTok.
The ad itself appeared as an In-Feed Ad in users’ For You feeds and ISC Paris Orléans Campus kept their creative native yet extremely engaging. Using TikTok trends and featuring real teachers and students, the ads showed a behind the scenes look at the campus and the opportunities that lie ahead for all students.
The ISC Paris Orléans Campus campaign was incredibly successful, generating over 900 quality leads for the school from a total of 7.3 million impressions and 42,000 clicks.
The school said: “We generated more than 900 quality leads with a very decent CPA thanks to TikTok. The platform gives us the opportunity to communicate in a space where our future students are present. We noticed that the ads that worked well are the ones with our students in them. It was easy to see that thanks to the TikTok Ads Manager stats, which are really easy and clear to read. Our Account Manager, Maxime, has been a great help. He is always there to answer our questions, he’s super professional, and it is a pleasure to work with him and the TikTok team.”