Delivering Costa’s menu items as a memorable experience the TikTok community wouldn’t forget.
Whether yours is a skinny latte or an iced americano, anyone who has ever bought a coffee on the UK high street will know who Costa Coffee is. On TikTok, Costa aimed to showcase its menu offering in an innovative way, bespoke to its customers’ lifestyles.
Costa used TikTok’s all new Spark Ads to deliver an unforgettable experience that appeared as if it was meant exactly for the user it was delivered to. In partnership with AnalogFolk, they created a suite of 14 non-interruptive ads cleverly created based on some of TikTok’s key subcultures like fitness, animals, singing and luxury. This meant its messaging appeared bespoke to the individual, with eye-catching creative that tied to TikTok's popular cut-out filter and felt native to the platform.
Bridging the gap between the hard sell and native content, Spark Ads work by boosting organic videos as TopView or In-Feed Ads to a targeted audience, from the brand’s own content or a collaborating Creator. When a Spark Ad plays, users can follow the creator directly by tapping the “+” button or swipe left to view their profile. A CTA button drives users to an external landing page to explore more.
The campaign was a caffeine hit, driving over 42 million impressions at just a £1.39 CPM. That translated into a whopping 159% increase in followers, or 18,000 new fans.
Adam Deal, Senior Social Media and Digital Marketing Manager at Costa Coffee, said: “We love this fun, clever, unique way to seamlessly blend into and enhance consumers’ dynamic lifestyles, staying one step ahead of their needs. It delivers the message that no matter who you are and what you’re into, there’s a Costa Coffee for you among our huge choice of products and services.”