The Objective
CAIA Cosmetics is one of Northern Europe’s fastest growing beauty brands selling top-quality, cruelty free makeup at affordable prices. The brand came to TikTok, in partnership with A Cool Agency, in order to generate conversions in Sweden through one of TikTok’s newest ad formats - Collection Ads.
The Solution
Collection Ads are the perfect ad format for sellers looking to showcase their products, generate attention and give the option to seek out more information, all while driving users through the purchase journey quickly. Appearing in the For You feed as an In-Feed Ad, Collection Ads are enhanced with an interactive card and instant storefront page, allowing users to browse a curated product gallery.
With CAIA Cosmetics and A Cool Agency being no strangers to TikTok, the Collection Ads felt completely native to the platform using popular sounds and trends to show off the quality and variety of their products while also adding a touch of humour.
The Results
The CAIA Cosmetics Collection Ads campaign was a huge success, with the brand seeing a huge 2,193% increase in conversions, when compared to previous campaigns that did not use Collection Ads. As well as this, the cost-per-acquisition dropped by 92% and there was a 3.48% increase in conversion rate.
