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For You presents... Sound On

An in-depth look into the power of sound on TikTok, including interviews with musical legends and industry experts.

The joy of authenticity

The joy of authenticity

Where once we looked for “relatability” in the figures we followed online, TikTok shows how today something else defines the world’s most watchable people: they show up as the most authentically, joyfully and completely who-they-are versions of themselves.
The authenticity of joy

The authenticity of joy

How TikTok Became the World’s Radio Station

How TikTok Became the World’s Radio Station

TikTok has revolutionised the way music is discovered online by radically simplifying it into the

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