For You presents... Sound On
An in-depth look into the power of sound on TikTok, including interviews with musical legends and industry experts.
The joy of authenticity
Where once we looked for “relatability” in the figures we followed online, TikTok shows how today something else defines the world’s most watchable people: they show up as the most authentically, joyfully and completely who-they-are versions of themselves.
The authenticity of joy
How TikTok Became the World’s Radio Station
TikTok has revolutionised the way music is discovered online by radically simplifying it into the