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#CreativityForGood: Celebrating the spirit of the Cannes Lions for a cause
Campaign Launch14 June 2021

#CreativityForGood: Celebrating the spirit of the Cannes Lions for a cause

By TikTok for Business@tiktokforbusiness

Next week marks the 2021 edition of the Cannes Lions Awards, and to celebrate this, we're inspiring creativity and bringing joy from the South of France to the global stage.

Cannes Lions is the epicentre of creativity in the advertising world, highlighting the work of top-rated agencies and brands across the globe. Since TikToks didn’t quite fit into a specific category within the competition, we decided to give all creators the opportunity to make a positive impact while flexing their creative muscles.

Through the #CreativityForGood Hashtag Challenge, launching today, we're showcasing how our global community of creators and users drive social change and inspire action--whether it be supporting a favourite charity, volunteering, or performing random acts of kindness to brighten someone's day. As part of #CreativityForGood, we've also partnered with four international non-profit organisations that create good every day through their work.

How does #CreativityForGood work?

#CreativityForGood gives creators from around the world a platform to use their creativity for positive impact, where we can come together to amplify the important work of non-profit organisations - and have a little fun while doing it!

Participants are invited to produce a TikTok-style campaign or advertisement for one of the four partnering non-profits, or another cause they are passionate about, and post it on TikTok using the global hashtag #CreativityForGood.

The goal of this challenge is to showcase artistry, expressiveness and individuality--much like Cannes Lions does each year--while allowing the TikTok community to participate and highlight their unique vision for giving back. We're asking participants to think outside of the box, and dream up new, fun, and unique ways to showcase the non-profit of their choosing.

Meet the non-profits

We've partnered with four global non-profit organisations working to address a wide range of important issues, including education, humanitarian aid, wildlife conservation and diversity and inclusion. In addition to direct donations from TikTok, the #CreativityForGood showcase will highlight the following organisations:

Malala Fund: Founded by student and Nobel laureate Malala Yousafzai, Malala Fund invests in education programmes to help girls go to school and reach their full potential.

It Gets Better Project: A nonprofit organisation with a mission to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer youth around the globe.

IFRC: The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world's largest humanitarian network that reaches 150 million people in 192 National Societies through the work of over 13.7 million volunteers.

One Tree Planted: Environmental charity One Tree Planted is dedicated to making it easier for individuals and businesses to give back to the environment, create a healthier climate, protect biodiversity and help reforestation efforts around the world.

Here at TikTok, anyone can be the main character. Beginning today, the #CreativityForGood challenge will launch globally through the Discovery page of the TikTok app, empowering creators from all walks of life to bring their true selves to our showcase.

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