The campaign was a resounding success, achieving mass brand awareness and deep engagement. It generated over 2,500,000 impressions and a 13.7% engagement rate, showing that beauty fans everywhere could relate to the influencers and their content. Impressively, it also achieved a 1.25% click-through rate, meaning the wider TikTok community went on to follow-up on their journey.

“We’re incredibly pleased with the results of our recent campaign with TikTok, which surpassed all of the benchmarks set at the start of the project. This campaign really gave us the opportunity to champion creativity both with existing brand fans who created some really unique content, but also with a new pool of beauty lovers who may not have known much about us previously. The campaign mechanic was simple, but highly effective and as a result we’ve engaged a host of new Gen Z consumers, who we look forward to welcoming further into the XX family over the coming months.” Adam Minto, Founder and CEO of Revolution Beauty