Dermalogica
Generating sales and building hype for Dermalogica products in Germany.
Dermalogica creates custom skin care solutions that work - not just today, but for life. It has been offering professional-grade skin care education, products, and services to skin therapists, and customers alike, since 1986. The brand came to TikTok to launch a campaign that would focus on consideration, through to conversion, building hype for its newly launched product whilst generating sales with the TikTok community.
Using TikTok Ads Manager, Dermalogica set up a series of In-Feed Ads, Spark Ads and Collection Ads. To ensure their ads felt completely native to TikTok, it partnered with Creators who featured in the ads, and explained the benefits of using Dermalogica products and how they have become part of their everyday routine. The ads were engaging, relatable and extremely educational, fitting perfectly in users’ For You feeds.
Collection Ads are the perfect ad format for sellers looking to showcase their products, generate attention and give the option to seek out more information, all while driving users through the purchase journey quickly. Appearing as an In-Feed Ad, Collection Ads are enhanced with interactive product cards and a fast loading Instant Gallery Page, which allows users to discover multiple products at the same time.
The Dermalogica campaign was a hit with the TikTok community, proving the power of utilising Creator content to reach the target audience in a totally authentic way. When the Collection Ad results were compared against previous campaigns, Dermalogica saw a 57% decrease in cost per acquisition, a 105% increase in conversion rate and an astonishing 564% increase in click-through rate. To top it all off, the campaign achieved a return-on-ad-spend that was 20x higher than previous campaigns.
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