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Candyworks UK

Doubling down on an already engaged audience to drive sales and brand awareness.

TikTok Ads Manager, Spark Ads
Consumer Package Goods (CPG)
6.3M+Users Reached

Candyworks UK is a sweet lover’s dream – an online pick n mix delivery service with enough variety to satisfy even the strongest of sweet tooths. Having already established a strong following, the brand sought to capitalise on this strong organic presence with paid ads to drive further sales.

Candyworks UK used Spark Ads to get the word out. Bridging the gap between the hard sell and native content, Spark Ads work by boosting organic videos as In-Feed Ads to a targeted audience, from the brand’s own content or a collaborating Creator. When a Spark Ad plays, users can follow the creator directly by tapping the “+” button or swipe left to view their profile. A CTA button drives users to an external landing page to explore more.

In this case, Candyworks optimised for conversion and used a set of great organic content to start with, putting a face to the brand and showing behind-the-scenes of how it packages its orders. It used its best creative to drive traffic to the website, optimising for every stage of the funnel, and building data to understand its audience’s behaviour. Eventually it could then drive sales through prospecting, lookalike audiences and retargeting.

The campaign reached over 6.3 million users and generated over 69,000 clicks, resulting in over 600 sales. That’s an impressive 2.5x return on ad spend. It also gave Candyworks’ organic content a boost, generating over 188,000 likes and pulling in 35,000 new followers.

Resumen de las estadísticas

6.3M+Users Reached

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