Driving new conversions and sales for Northern Europe beauty brand CAIA Cosmetics.
CAIA Cosmetics is one of Northern Europe’s fastest growing beauty brands selling top-quality, cruelty free makeup at affordable prices. The brand came to TikTok, in partnership with A Cool Agency, in order to generate conversions in Sweden through one of TikTok’s newest ad formats - Collection Ads.
Collection Ads are the perfect ad format for sellers looking to showcase their products, generate attention and give the option to seek out more information, all while driving users through the purchase journey quickly. Appearing in the For You feed as an In-Feed Ad, Collection Ads are enhanced with an interactive card and instant storefront page, allowing users to browse a curated product gallery.
With CAIA Cosmetics and A Cool Agency being no strangers to TikTok, the Collection Ads felt completely native to the platform using popular sounds and trends to show off the quality and variety of their products while also adding a touch of humour.
The CAIA Cosmetics Collection Ads campaign was a huge success, with the brand seeing a huge 2,193% increase in conversions, when compared to previous campaigns that did not use Collection Ads. As well as this, the cost-per-acquisition dropped by 92% and there was a 3.48% increase in conversion rate.
Jesper Matsch, Co-Founder at CAIA Cosmetics, said: "When we first started advertising on TikTok a couple of months ago we had basically no idea where to start but together, in a good partnership with A Cool Agency, we have been able to get in the game and it has been so exciting to see how the results are increasing day by day after testing different strategies. This is just the beginning for us on this fantastic platform!"
Domantas, Head of Media Buying at A Cool Agency, said: “Since the very beginning of testing our waters in TikTok we understood that in order to succeed, we needed to test different creative concepts to hit the jackpot. We decided to go to lower events and once we started testing Collection Ads we actually ended up hitting the jackpot!”