Helping SEVERIN promote their eBBQ grills and encourage engagement from a new audience across Germany.
Leading German kitchen equipment brand SEVERIN has an impressive range of eBBQ grills. To help promote their products and encourage engagement amongst a new audience, they came to TikTok for an exciting campaign aimed at barbecue and grill lovers in Germany.
SEVERIN, in partnership with THRE3, chose to promote its eBBQ range using one of TikTok’s most effective ad solutions – In-Feed Ads. By allowing you to control the costs of your campaign through TikTok Ads Manager, In-Feed Auction Ads can reach the right audiences for the most efficient spend. All you have to do is set your targets, then let the platform’s sophisticated algorithm find the best way to reach the campaign’s goal.
For SEVERIN, they chose to run a number of In-Feed Ads, each showcasing their eBBQ range in highly attractive videos that displayed the grills’ capabilities at the heart of meal times with friends and family. SEVERIN then ran their ads as a conversion campaign, with the event objective set as a click-through. This click led to a landing page where the grills could be purchased.
The videos themselves featured highly engaging visuals – either promoting the eBBQ and its sophisticated features, or advertising its real-world use amongst groups of people. Dynamic soundtracks complimented the images, and added to the immersive experience of the ads.
The SEVERIN eBBQ campaign was incredibly successful, boosting the brand’s product profile at the same time as generating valuable conversions.
The videos generated over 1.4 million impressions, with a strong click count coming in at over 14,000. This led to 0.96% click through rate, and a button click conversion total of over 4,000.