Floorwash decided to promote its cleaning machines using Lead Generation – a newly-released TikTok solution designed to help businesses reach customers and drive conversion with ease. By encouraging the TikTok community to complete a short form and provide their information (e.g. Name, Email, Phone, Address), where basic information is pre-filled, brands can identify and cultivate potential customers – without ever leaving TikTok. 

The Floorwash ad appeared as an In-Feed Ad in users’ For You feeds, and featured detailed footage of their FB25 in action, at the same time as displaying further information about the unit’s superior capabilities. A ‘Learn more’ call to action then generated a form that collected users’ basic information. To round off the creative, an upbeat instrumental piece of music provided the perfect soundtrack.