Driving brand awareness for the Dumle lollipop comeback across a brand new audience in Denmark.
Fazer is one of the largest food companies in the Nordics, exporting its delicious bakery, confectionery, non-dairy and plant-based food products to more than 40 countries across the world. When the brand decided to relaunch one of their most loved sweets in Denmark – the Dumle lollipop – together with Publicis Denmark, they came to TikTok for an engaging campaign that would capture the attention of a whole new audience across the country.
Fazer chose to launch two popular TikTok solutions when promoting their re-released lollipop – a One Day Max In-Feed Ad and an In-Feed Auction Ad. Both run with a reach objective, the ads successfully built hype around the sweet, enticing people with a mysterious “it’s coming back” video, closely followed by the launch video.
The Fazer Dumle campaign in Denmark yielded some incredible results, delivering an impressive 3.94 million impressions and engagement rate of 2.3% – both way above benchmarks for the country. View through rates for both the One Day Max In-Feed Ad and In-Feed Auction Ad were also very strong, surpassing 12% and 5% for 6 seconds respectively.
A spokesperson from Fazer said: “We teased the comeback on TikTok in January with a focus on reach. We experienced a very high engagement both in terms of likes and comments. It will, for sure, not be the last time that we use TikTok!”