TikTok is a platform where you can unleash your brand's creative side. A fully immersive no judgement world where there's an audience for every voice. We’ve become the world’s leading destination for short-form video entertainment.
On TikTok, no matter how big or small your business, no matter what you're making or selling, we believe your brand deserves to be discovered here. How? By not thinking like advertisers and behaving like creators. By tapping into the uniqueness of our users and the space they love. By making TikToks.
Everyone’s here
Available in more than 150 markets in 75 languages, no video app is on more mobile devices worldwide. And of TikTok’s millions of users, 1 in 4 can’t be found on any other platform*. While we’re fuelled by Gen Z and Millennial energy, TikTok is the place where everyone feels welcome and able to join in.
Creative expression
TikTok is an outlet for genuine self-expression, where the vast majority of users are compelled to participate rather than just observe. Our platform has co-creation at its heart – users come together with brands to authentically narrate stories and bring them to life with unrivalled creativity. For every voice, there’s an audience excited to connect.
Cultural impact
What happens on TikTok, doesn’t stay on TikTok. Content is regularly posted across all the major social channels, reaching far beyond our platform. As a result, TikTok is able to weave brands into the fabric of culture and new trends like no one else. Participate in new creative movements – or start them – from the ground up. Define the mainstream.
Content first
Our algorithm ensures your brand’s content is viewed by users who find it interesting and are most likely to engage. You don’t have to chase followers to get your content seen on TikTok. Our user interface is optimised for discovery and prioritises good content over all else, leading to long session times and high engagement from our millions of users.
Sound-on
Music and audio is the life and soul of TikTok. It’s the most immediate way to emotionally connect with your audience, capture attention, and hold it.
A full screen experience
We give brands the chance to take over 100% of the screen, creating an immersive experience with no distractions, just pure TikTok joy.
Want to know more?
Measure your success
Test, learn and optimise your campaigns with unbiased and transparent analytics. Our powerful 1st and 3rd party tools help you to measure performance, effectiveness and real-life impact.
Why you can trust TikTok
The TikTok magic is lost if our community doesn’t feel safe. By protecting users, we create a positive environment for brands to thrive. This happens through a combination of human and technology-led content moderation as well as robust user controls, policies and initiatives.
The next step
Want in?
Our business solutions come in all shapes and sizes. Get in touch to discuss what would work best for your brand. We’ll help get it up and running, then support you every step of the way.
Looking for advice?
Our site is packed with resources and guides on how to make the most of TikTok.
Stat sources
* 1 out of 4 TikTok users can’t be found on other social platforms (Source: App Annie US, 2019).
