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TikTok is a platform where you can unleash your brand's creative side. With over 1 billion people coming to the platform every month to laugh, learn and discover something new, TikTok is the world's leading destination for short-form video entertainment.

On TikTok, no matter how big or small your business, no matter what you're making or selling, we believe your brand deserves to be discovered here. How? By not thinking like advertisers and behaving like creators. By tapping into the uniqueness of our users and the space they love. By making TikToks.

Everyone's here

Available in more than 150 markets in 75 languages, no video app is on more mobile devices worldwide. And of TikTok’s billion users, 1 in 4 can’t be found on any other platform*.

Creative expression

TikTok is an outlet for genuine self-expression, where the vast majority of users are compelled to participate rather than just observe. Our platform has co-creation at its heart – users come together with brands to authentically narrate stories and bring them to life with unrivalled creativity. For every voice, there’s an audience excited to connect.

Cultural impact

What happens on TikTok, doesn’t stay on TikTok. Content is regularly posted across all the major social channels, reaching far beyond our platform. As a result, TikTok is able to weave brands into the fabric of culture and new trends like no one else. Participate in new creative movements – or start them – from the ground up. Define the mainstream.

Content first

Our algorithm ensures your brand’s content is viewed by users who find it interesting and are most likely to engage. You don’t have to chase followers to get your content seen on TikTok. Our user interface is optimised for discovery and prioritises good content over all else, leading to long session times and high engagement.

Full screen and sound-on

We give brands the chance to take over 100% of the screen, and as a sound-on platform you can use music and audio to emotionally connect with your audience, creating an immersive experience with no distractions. Just pure TikTok joy.


Drive online sales, increase app installs, raise brand awareness or build a community. Whatever your objective, TikTok's got you covered. Flexible spending, easy setup, and efficient ad delivery.

Stat source:

* 1 out of 4 TikTok users can’t be found on other social platforms (Source: App Annie US, 2019).

Find your inspiration

Little Moons launched their TikTok account to build excitement for the brand organically, with compelling and authentic content. Soon after, they ran an In-Feed Ad to drive deeper engagement. What followed can only be described as a viral sensation...


Why you can trust TikTok

The TikTok magic is lost if our community doesn’t feel safe. By protecting users, we create a positive environment for brands to thrive. This happens through a combination of human and technology-led content moderation as well as robust user controls, policies and initiatives.

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Measure your success

Test, learn and optimise your campaigns with unbiased and transparent analytics. Our powerful 1st and 3rd party tools help you to measure performance, effectiveness and real-life impact.

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TikTok Ads Manager is a self-serve advertising platform that can drive results across the funnel for your business. From Awareness to Return On Ad Spend, and everything in between, there's a tool for every business.

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Get the most from your campaigns

Our site is packed with resources, case studies and useful tips to help you make the most of our advertising solutions

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What's new?

The joy of authenticity

The joy of authenticity

How people spend their time on TikTok

How people spend their time on TikTok

Authenticity, happiness and joy on TikTok

Authenticity, happiness and joy on TikTok

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